Social Media Marketing is one of the most exciting, growing fields out there. This is a highly practical and hands on program, to equip students with skills and knowledge in growing a business's online portfolio using a variety of social media platform. With thousands of jobs on offer each day, now is the perfect time to jump into the social media marketing industry.

STUDY MODES

The delivery methods for this course include:

• Face-to-face classroom-based learning
• Business hub simulated
• Distance Learning

COURSE CONTENT

Students must successfully complete the following units:

NAT Plan, implement and manage content marketing

NAT Plan, conduct and optimise organic social media marketing
NAT Plan, manage and optimise paid social media advertising
NAT Establish, build and leverage a personal brand on social media
NAT Plan, implement and manage social media conversion strategies
SIRXMKT006 Develop a social media strategy
BSBFIN501 Manage budgets and financial plans
BSBPMG430 Undertake project work
BSBMKG552 Design and develop marketing communication plans

CAREER OPPORTUNITIES

This qualification suits students seeking a career in the following job roles:
Managerial Roles:

• Marketing Director/Manager
• Social Media Manager
• Social Media Strategy Manager
• Marketing Manager

Upskilled Roles:

• Brand Manager
• Social Media Strategist
• Content Marketing Strategist
• Community Manager

Entry Level Roles:

• Digital / Social Media Coordinator
• Digital Marketing Assistant
• Communications Assistant

FURTHER STUDIES

On completion of the 10904NAT Diploma of Social Media Marketing, students may pursue the BSB50120 Diploma of Business or a Bachelors degree at Stanley College or selected bachelor courses at universities.