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In today’s business, marketing plays a vital role in understanding consumers and markets to enable company’s tom make more profitable and more effective decisions. In every sector of the economy, public, private or not for profit, marketing is critical to the success of every business.

Managing the marketing process requires certain knowledge of both the marketplace and the implications of the marketing mix.

Our nationally recognised courses provide you with this knowledge. The courses will enable you to achieve your ambitions easily and provide access to positions in the various sectors of the industry such as Advertising, Direct Marketing, Promotion Marketing and Marketing Research.

Course Information:

Our Marketing courses have been developed according to the requirements of the Business Services Training Package (BSB15) and have been approved for delivery by the Australian Skills Quality Authority (ASQA). They are nationally recognised qualifications within the Australian Qualifications Framework (AQF).

Study Path

Training is delivered in stages which correspond to AQF Levels II, IV, V and VI. The preferred pathway for a qualification is for students to complete the requirements of the previous level qualification before progressing to the next level – thereby achieving more than one qualification.

Applicants without the previous level qualification will be considered if they have relevant qualification and/or vocational experience. We aim to equip our graduates with the necessary skills and knowledge to enable them to successfully satisfy the demands of the workplace.

Sample Units of Competencies

BSBADV602 Develop an advertising campaign

BSBADV603 Manage advertising production

BSBADV604 Execute an advertising campaign

BSBADV605 Evaluate campaign effectiveness

BSBMKG523 Design and develop an integrated marketing communication plan

BSBMKG605 Evaluate international marketing opportunities

BSBMKG606 Manage international marketing programs

BSBMKG608 Develop organisational marketing objectives

BSBMKG611 Manage measurement of marketing effectiveness

BSBMKG609 Develop a marketing plan

BSBMGT616 Develop and implement strategic plans

BSBMGT605 Provide leadership across the organisation


Delivery and assessment strategies are selected to reflect the nature of the elements and performance criteria of the competency together with the needs and learning style of the participants. Qualifications are delivered over 20 hours per week, 16 hours face-to-face and 4 hours online learning.

Assessment methodology may include but is not limited to: observation, project/report, case study, role play, exercises, activities; and written/oral tasks including multiple choice, questions and answer, essays, true/false and presentations.

Vocational/ Employment Outcome: Marketing Assistant, Marketing Coordinator, Public Relations Assistant, Product Manager, Account Manager and Project Coordinator

Hangi bölümdeyim?

Australian College of Technology



Öğrenim seçenekleri

Full Time (72 hafta)

Okul ücreti
AUD $2,000 per term
Başlangıç tarihi

11 Nisan 2022, 4 Temmuz 2022, 26 Eylül 2022


Australian College of Technology - George Street Campus

Level 6, 505 George Street,


New South Wales,

2000, SYDNEY, Australia

Full Time (72 hafta)

Okul ücreti
AUD $2,000 per term
Başlangıç tarihi

11 Nisan 2022, 4 Temmuz 2022, 26 Eylül 2022


Australian College of Technology - Kent Street Campus

Level 6 and 7, 333 Kent Street,


New South Wales,

2000, SYDNEY, Australia

Giriş koşulları

Uluslararası öğrenciler için

Students must have satisfactorily completed Year 11 or equivalent certificate of senior secondary education.

Recommended English Level: IELTS 5.5 (If the level of English is insufficient, a suitable course can be organised).

Seçtiğiniz bölüme bağlı olarak farklı IELTS koşulları olabilir.


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