Marketing provides organisations with the means to communicate their value propositions to their target audience. Through effective marketing practices, organisations can promote the benefits of their offerings (i.e., products and services) to their audience, highlighting the advantages of their offerings as opposed to their competitors. The Marketing major equips you with the knowledge and skills across the areas of overall processes and practices in marketing, integrated marketing communications, consumer behaviour, brand management, marketing research, social marketing, international marketing, and marketing strategy. This dynamic and in-depth portfolio of skills will enable you to identify marketing problems and opportunities and develop actionable solutions for them—skills integrated into the Marketing major. As a graduate of the Marketing major, you will be able to showcase your problem-solving skills in the dynamic field of marketing.
Bachelor of Business (Marketing) intended learning outcomes
Use digital technologies to identify, source, analyse and communicate information relevant to business and social challenges.
Engage professionally and effectively to contribute to the success of a diverse team and demonstrate strategies for meeting the needs, values and capabilities of others.
Devise innovative recommendations and produce sustainable solutions to business and social challenges by identifying the elements of a problem and applying appropriate evaluation strategies for effective problem-solving approaches.
Communicate professionally and effectively with a range of stakeholders, using a variety of modes of communications and appropriate tools
Demonstrate and apply the disciplinary knowledge and skills required by graduates seeking to commence a career in business
Bachelor of Business career opportunities
After graduation, you could work across a wide range of sectors including government, corporate, finance, retail, IT and not-for-profit. The degree also prepares graduates to start their own businesses.
Possible roles include:
Financial analyst
Analyse financial data and identify trends to grow wealth for your clients and stakeholders.
Business development manager
Create and implement business solutions to reach your organisation's goals.
Marketing manager
Plan, organise, lead teams and execute marketing strategies to deliver value for your organisation.
Human resources manager
Devise employment policies and procedures, and oversee employee reward and recognition programs.
Corporate consultant
Review and analyse business policies or operating plans, and provide tailored advice.
Economic or market analyst
Analyse market and industry trends, and inform strategic decision-making on business structures.
*Gösterilen fiyat gösterge amaçlıdır, lütfen kurum tarafından kontrol ediniz
3 Mart 2025, 28 Temmuz 2025
Sydney Campus
255 Elizabeth Street,
SYDNEY,
New South Wales,
2000, SYDNEY, Australia
*Gösterilen fiyat gösterge amaçlıdır, lütfen kurum tarafından kontrol ediniz
3 Mart 2025, 28 Temmuz 2025
Bendigo Campus
Edwards Rd, Flora Hill,
BENDIGO,
Victoria,
3552, BENDIGO, Australia
At a minimum, you need to have completed Australian Year 12 (or an accepted international equivalent) with a certain grade. You may also need to meet subject pre-requisites
English language requirement:
IELTS: Overall 6.0, no band less than 6.0; Pearson Test of English (PTE): Overall score of 46 with no communicative skill score less than 46; TOEFL Internet based (iBT): Overall score of 64 with 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing; Cambridge Certificate of Advanced English (CAE) / Cambridge Certificate of Proficiency in English (CPE): 169 with no less than 169 in any component
Seçtiğiniz bölüme bağlı olarak farklı IELTS koşulları olabilir.
La Trobe University; son teknoloji tesisler, uzman personel ve samimi bir topluluk ile öğrencilerini etkili kariyerlere hazırlar.