A Bachelor of Fashion Marketing and Enterprise prepares students to be next-generation leaders in the fashion industry. Co-developed with industry, this degree provides the theoretical and practical skills required for a variety of fashion roles, including enterprise management, product management, marketing, production, merchandising and distribution.

This course teaches you how to create, market and manage commercial fashion enterprises in an ever-changing landscape. You will explore various business models, digital communication strategies, fashion buying and merchandise planning, brand development, consumer research, entrepreneurship and fashion retail and operations practices. Elective options allow you to further develop your skills in sales and negotiation as well as entrepreneurial finance. Throughout the course, you will work with fashion and graphic design students as well as industry leaders, providing networking opportunities and preparing you to launch or manage a fashion enterprise of your own.

Learning outcomes

Distinguish between ethical and unethical marketing and enterprise management practices.
Understand and explain the fashion industry’s impact on local and global communities.
Demonstrate thought leadership and meaningful action for entrepreneurial and social enterprise pursuits across the broader fashion industry.
Independently and creatively solve unpredictable and/or complex marketing and management problems.
Use research and critical thinking to evaluate information and consolidate knowledge in response to complex issues, anticipating user behaviour and preferences.

Career opportunities

Successfully completing a Bachelor of Fashion Marketing and Enterprise will set you on your own fashion enterprise pathway, or open doors for a variety of roles in an existing fashion enterprise.

Career paths

Brand Manager
Digital Manager
Marketing Manager
Product Development
Fashion Buyer
Merchandise Planner
Entrepreneur