Prepare yourself for a career as a business leader in the contemporary information society and economy.

This dual program provides you with a comprehensive basis for a career as a business leader and equips you with the skills and self-confidence to effectively manage a wide range of competitive business environments.

During your studies, you'll hear from industry guest lecturers, examine real-life case studies, and undertake projects, placements and internships with leading businesses. With courses developed in close collaboration with UQ industry partners, you'll study topics including accounting, economics, law, marketing, business information systems and strategy.

Your grounding in business fundamentals will be complemented by studies in communication, which will prepare you for exciting roles at the centre of contemporary information society and economy. You'll develop skills in visual, written, multimedia, spoken and interpersonal communication, and through researching and exploring communications.

This program opens up a wide range of career opportunities in the public, private and not-for-profit sectors. Many of our alumni work in leadership positions across a huge range of industries.

Digital Media

This major focuses on the continuous evolution of media technologies and industries.

It also covers the interactive and data-driven platforms that now form the basis of everyday media infrastructure, significant domains of cultural production such as news and television, and the role media plays in the formation of identity.

You'll learn a combination of critical analytic, research, production, management and planning skills related to contemporary media industries.

Graduates will be candidates for work in the media industries, as well as the expanding array of organisations that have in-house media production and management.

Career possibilities

Our programs prepare you for your first job and beyond. Depending on which major you choose, here are some of the careers you could be on your way to:

Communications manager
Public relations account manager
Social media strategist
Marketing officer
Business development specialist
Human resources officer
Copywriter
Advertising specialist
International business executive
Business analyst