If you dream of a career as a Copywriter, Graphic Designer, Producer, UX Experience Designer, Media Specialist, Office Manager, Project Manager, Researcher, Account Manager or Account Planner, this Advertising course is for you.

The Advertising course is perfect for students who want to develop critical knowledge and skills in advertising principles. With the opportunity for hands-on application through their creative practice, this course responds to the demand for adaptable and agile communication specialists in the advertising industry.

You will undertake fundamental units in media communications, advertising principles, copywriting and critical thinking. Students will work with real clients to develop industry relationships and their own portfolio.

Students will graduate with a significant body of work that showcases their abilities in advertising and represents who they are as emerging advertising professionals.

Graduates will also be prepared to meet the challenges of a transforming advertising industry in the context of global cultural and economic disruption caused by climate change, technological transformation and disruptors like the COVID-19 pandemic.

Collarts offers students a variety of real-life industry experiences so that they are career-ready when they graduate. With the opportunity to create a capstone project and undertake industry placement, students will leave the course with a well-rounded understanding of the advertising industry, both in Australia and overseas.

OPPORTUNITIES & EXPERIENCES

? To provide students with theoretical and academic instruction in the core principles and practices of advertising

? To provide students with a broad-based knowledge of communications and advertising, and the skills of a professional advertising specialist

? To provide students with theoretical, practical and critical knowledge and skills to build a significant body of work to enter the advertising industry at an advanced level

? To provide students with an ethical and sustainable framework to respond to complex issues in advertising practice

? To enable students with agility and acuity in creative communications to adapt to the changes and transformations in the advertising industry

? Learn from industry experts and collaborate with students from other creative courses

? Study on-campus, online, or mixed*, with access to all of Collarts’ campus facilities

? Get real-life experience through 60 hours of industry placement in the Bachelor course

The Diploma of Advertising is perfect for students who want to develop critical knowledge and skills in advertising principles for a paraprofessional advertising career.

The diploma can be completed fast-tracked over two trimesters (8 months) of full-time study or standard over three trimesters (12 months) of full-time study. You also have the opportunity to progress into the Bachelor Degree (subject to academic performance).