The Diploma of Marketing and Communication is designed to develop the relevant theoretical and practical skills needed to forge a successful marketing career. The course equips students with specialised knowledge in customer research, web design, digital marketing and communications and practical experience developing promotional programs and business and marketing plans.

Students will learn how to pitch advertising concepts, identify and exploit market opportunities, understand consumer behaviour, as well as develop cutting edge skills in social media and online marketing.

The Lexis Diploma is designed to take traditional marketing concepts, and apply them in a dynamic online and digital space. Refine your marketing skills and take your career to the next level with this diploma!

WHY STUDY THIS COURSE?

The Diploma in Marketing and Communications builds on the essential marketing skill-set, with a focus on the current corporate generational change sweeping the industry towards online and digital media. Graduates are in high demand as job-ready, competent practitioners with the ‘new world’ marketing skills sought by businesses today.

LEARNING OUTCOMES

1. Develop the skills required to effectively lead a team
2. Identify and pursue marketing opportunities
3. Create and manage an organisations Marketing Strategy
4. Develop and deliver and review an organisations Social Media Strategy

COURSE CONTENT

The Diploma of Marketing and Communications is completed over a 66 week period and includes 12 units of competency, made up of 5 core units and 7 elective units. Participants will have the opportunity to further increase their skills in key aspects of corporate marketing, with a strong focus on digital and social media marketing.
This qualification will also provide participants with the training needed to apply integrated technical and theoretical concepts in a broad range of skilled working situations.