Graduate Diploma in Business (Marketing) Victoria University

Begin a rewarding career in marketing with a graduate diploma from VU.

Build on your qualifications or professional experience with up-to-date knowledge tailored to the changing dynamic and digital marketplace. This course gives you an overview of marketing theory and the practical skills needed to confidently start in the marketing field.

If you have relevant work experience, but no bachelor degree, our diploma improves your chances of stepping into a marketing position. For recent graduates, this course enhances your CV with qualifications for the business world.

During your study, you’ll gain a solid grounding in business statistics, economics and product marketing. You’ll also benefit from hands-on experience in today’s marketing techniques – including digital marketing and communication.

For those looking for higher-level roles, VU’s diploma leads into the Master of Business (Marketing).

Careers

The skills you develop in this course will equip you for entry-level roles in marketing and management.

The following fields are some of the largest in Australia, employing hundreds of thousands of people in advertising, sales and retail alone; job opportunities are expected to grow:

• advertising and marketing
• advertising and sales management
• retail management

Course structure

To attain the Graduate Diploma Business (Marketing), students will be required to complete 96 credit points (equivalent to 8 units) consisting of:

• 48 credit points (equivalent to 4 units) business core units
• 36 credit points (equivalent to 3 units) professional core units
• 12 credit points (equivalent to 1 unit) elective units. Students to select from any postgraduate units from the list provided below (subject to availability). Please check any pre-requisite requirements prior to enrolling.

Students planning to continue onto Masters study are strongly recommended to take BMO6630 Business Research Methods as their elective unit.

Learning outcomes

On successful completion of this course, students will be able to:

1. Synthesise and critically review knowledge about business systems relevant to marketing practices to make high level, independent technical recommendations.

2. Analyse research findings applicable to marketing processes in business environments.

3. Justify and interpret theoretical propositions and related bodies of knowledge to critically evaluate the resolution of marketing problems and recommend marketing actions realigned for contemporary and emerging business settings.

4. Critically apply cross disciplinary knowledge in creative decision making.

5. Demonstrate independent judgement in a range of business and marketing-related technical functions in response to contemporary and future business challenges.

6. Evaluate the effectiveness of marketing and its associated systems in response to contemporary marketing challenges and their support of management decision making.

7. Effectively communicate complex knowledge and ideas to a variety of audiences.

8. Contribute consistently, with personal accountability for outputs in a dynamic 21st century work team, working in an ethical and socially responsible manner.