Study Strategic Communication at the University of Tasmania’s Media School to give you the knowledge and skills required to become an independent and entrepreneurial communicator.

Our new Master of Strategic Communication has been developed to meet the complexity and dynamism of an ever increasingly digital and global communication environment. Jobs requiring communication skills are growing fast with employers demanding advanced analytical skills and professional-level communications expertise.

In response, our degrees offer a unique pathway for students coming from undergraduate study or professional roles in the sciences, arts or business to tailor their education.

Designed for those wanting to promote and implement change across a range of social, environment, political and business settings, these courses will help you to develop advanced analytical skills and professional-level communications expertise to applied ‘real-world’ situations.

Take advantage of the Media School’s strong reputation in Media research and unparallel access to industry partners across Tasmania through a choice of three targeted specialisations: Science Communication, Public Relations or Arts and Cultural Events.

Be taught by leading researchers and lecturers, who possess a broad range of industry experience in a state-of-the-art contemporary Media School supported by equipment and technical know-how.

Learning Outcomes

• Critically analyse media texts, practice, industries and audiences from a theoretical perspective, showing advanced awareness of local, national and international contexts.
• Communicate effectively and ethically across a variety of media platforms, showing advanced abilities in specific areas of media production and/or the ability to communicate scholarly ideas in a meaningful way.
• Design and produce media content with initiative and judgement that exemplifies professional standards and responds to a changing and dynamic media environment
• Evaluate and reflect critically on one’s professional and research development
• Plan and conduct independent scholarship and advanced critical reflection in a scholarly research project and/or media practice