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Become an expert in audience research and analytics, advocacy and persuasion, public relations and crisis communications.

Taught by a combination of leading academics and practitioners in the field, the Master of Strategic Communications Management has a strong applied focus, aligning closely with innovation taking place in the industry.

Drawing on best practices locally and globally, you’ll be equipped with the skills and knowledge to build effective and ethical communication and stakeholder engagement strategies, as well as the expertise to communicate with diverse audiences in an increasingly global environment. Through core units you’ll build a deep understanding of the application of big data and its role in areas such as determining audience sentiment.

You’ll examine the impact of persuasive story-telling and influencer strategies, and will consider the effectiveness of integrated media campaigns using both traditional and digital approaches.

You’ll have the opportunity to tailor your studies and develop deep knowledge by choosing from one of the following streams: Communication for Social Change and Development; Health Communication; Management, Leadership and Entrepreneurship; Public Policy and Political Communication; Sports Communication.

To complete your studies you’ll undertake a capstone unit in Collaboration and Innovation, producing professional or scholarly work that can contribute to a portfolio of professional development. You’ll achieve this via a professional internship, an industry project, a research project or an international study tour.

You’ll be equipped to effectively plan and communicate across cultures, be responsive to a digitally integrated world, and work in areas across government, corporate, not-for-profit and community sectors. Our graduates are prepared with the skills to succeed in a world of digitalisation and globalisation and are ready for leadership roles such as: Strategic communication advisor; Public relations director; Marketing communications manager; Communications manager; Communication strategist; Lobbyist; Advertising strategist; Political marketing specialist; Market research analyst; Media management.

Hangi bölümdeyim?

Faculty of Arts

CRICOS

099501E

Öğrenim seçenekleri

Full Time (1.5 /2 YEARS (FULL TIME), DEPENDING ON PRIOR QUALIFICATIONS)

Okul ücreti
A$33,600.00 (TRY 127,112) Yıllık
Application fee: AUD $100
Başlangıç tarihi

Planlanan Temmuz 2020

Yer

Monash University

Clayton Campus,

Wellington Road,

MONASH UNIVERSITY,

Victoria,

3800, MELBOURNE, Australia

Giriş koşulları

Türkiye gelen öğrenciler için

Applicants must have a relevant bachelor degree or equivalent. English language requirements: IELTS 7.0 no band lower than 6.5, or TOEFL 600 with a TWE of 5, or an internet-based TOEFL score of 100 with 24 plus in Writing and no section lower than 20

Uluslararası öğrenciler için

Entry level 1:

An Australian undergraduate degree (or equivalent) with at least credit (60%) average, or qualification/experience or satisfactory substitute that the faculty considers equivalent.

Entry level 2:

An Australian undergraduate degree (or equivalent) in a cognate discipline including humanities or social sciences with at least credit (60%) average, or qualification/ experience or satisfactory substitute that the faculty considers to be equivalent

Or

An Australian undergraduate degree (or equivalent) and an Australian graduate certificate (or equivalent) in a cognate discipline including humanities or social sciences with at least credit (60%) average in both qualifications, or qualification/experience or satisfactory substitute that the faculty considers to be equivalent.

English entry requirements

Level B

IELTS: 6.5 (with individual band scores of Writing: 6.0, Listening: 6.5, Reading: 6.5 and Speaking: 6.0)

TOEFL Paper-based test: 550 with a TWE 4.5

TOEFL Internet-based test: score of 79 overall with minimum scores: Writing 21, Listening 20, Reading 19, Speaking 18

Pearson Test of English (Academic): 58, No PTE communicative skills score below 50

Cambridge English: Advanced (CAE): 176, No skill score below 169

Cambridge English: Proficiency (CPE): 176, No skill score below 169

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Seçtiğiniz bölüme bağlı olarak farklı IELTS koşulları olabilir.

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