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Build on your business marketing diploma experience with this advanced diploma in business administration marketing and put yourself on the road to professional success. As a student in this program, you will have access to real companies where you'll solve real marketing challenges. You will also gain experience in entertainment and event marketing; market research; customer relationship management; global marketing; sales management; new media marketing; web design and more.

Fanshawe was the first college to work with Google and the Search Engine Marketing Professional Organization, which gives you unique opportunities to develop search engine marketing skills and conduct real search engine marketing campaigns on the Internet. This program is available in a traditional in-class format with September admission.

You can apply for the opportunity to further develop your marketing consulting skills, with the option of substituting two courses for the intensive community consultancy program, working with real business live clients.

There are options to transfer to the Honours Bachelor of Commerce (Digital Marketing) degree at Fanshawe.

Career Opportunities

Graduates of the Business Administration - Marketing program are prepared for a marketing career in all sectors (e.g., manufacturing, retail, health care, education, not-for-profit, government) and in several fields (e.g., sales, retail management, advertising, brand management, sports and event marketing, digital marketing, search engine marketing, market research). Graduates are suited to a variety of positions, including marketing specialist, event planner, e-marketing specialist, digital marketing specialist, market researcher, CRM specialist, professional sales representative, customer service supervisor, store manager, advertising specialist, communications coordinator and account coordinator.

Program Description

Business Administration - Marketing is a three-year Ontario College Advanced Diploma program (laptop required). Through a curriculum that builds on the Business - Marketing program, students acquire and practice skills in a number of specialized marketing disciplines, including sports, entertainment and event marketing; market research; customer relationship management; global marketing; sales management; new media marketing; and web design. A unique feature of the program is Fanshawe's collaborative relationship with Google, which allows students to gain experience in search engine marketing (SEM) and search engine optimization (SEO) by running live campaigns for real clients using Google Adwords and Google Analytics. The program prepares students to pursue Google designations which are in high demand but not widely available. Applied learning is further enhanced through projects requiring students to help solve real problems for community organizations that target business, consumer, international and not-for-profit markets. Graduates of the program will have superior analytical, decision-making, and communication skills and the ability to succeed in a variety of functional areas, including SEM, sales, market research, advertising and promotion, event planning, direct marketing, database marketing, promotions management, brand management and media sales.

Co-operative Education

Co-operative education is not available in Year 3 of the Business Administration - Marketing program.

Hangi bölümdeyim?

Lawrence Kinlin School of Business

Öğrenim seçenekleri

Full Time (3 yıl)

Okul ücreti
Total fees due per term: Level 5, 6 - CAN $8,642.86

*Gösterilen fiyat gösterge amaçlıdır, lütfen kurum tarafından kontrol ediniz

Başlangıç tarihi

Planlanan Eylül 2020

Yer

Fanshawe College

London campus,

1001 Fanshawe College Boulevard,

LONDON,

Ontario (ON),

N5Y 5R6, Canada

Giriş koşulları

Uluslararası öğrenciler için

Business - Marketing Ontario College Diploma from Fanshawe College with a minimum overall average of 'C+' (2.5 cumulative GPA)
OR
An equivalent qualification from another institution as judged by the College with a minimum overall average of 'C+' (2.5 cumulative GPA)
OR
A combination of relevant education and work experience in a related field as judged by the College to be equivalent to the above

Applicants whose first language is not English will be required to demonstrate proficiency in English by one of the following methods:

  • A Grade 12 College Stream or University Stream English credit from an Ontario Secondary School, or equivalent, depending on the program's Admission Requirements
  • Test of English as a Foreign Language (TOEFL) test with a minimum score of 79 for the Internet-based test (iBT), with test results within the last two years
  • International English Language Testing System (IELTS) test with an overall score of 6.0 with no score less than 5.5 in any of the four bands, with test results within the last two years
  • Canadian Academic English Language (CAEL) test with an overall score of 60 with no score less than 50 in any of the four bands, with test results within the last two years
  • Pearson Test of English Academic (PTE) with a minimum score of 53, with test results within the last two years

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Üniversite hakkında

Fanshawe mezunlarının %90,3'ü, mezun olduktan sonraki 6 ay içinde işe girmektedir ve işverenlerin %85,8'i performanslarından memnun kalmaktadır.

  • 200 program ile Ontario’nun büyük yüksekokullarından biri
  • 40 hektarlık ‘Orman Şehir’de kurulu, manzaralı bir kampüs
  • Eğitim kalitesine ilişkin yüksek öğrenci memnuniyeti (KPIs)
  • Öncü kuruluş ve sanayilerle sıkı bağlantılar