Diploma in Business Marketing

St Lawrence College

You begin Marketing with a foundational understanding of business and its disciplines and scaffold your marketing abilities over two years to create value for the marketplace and open doors to marketing opportunities.

Second year courses include integrated marketing communications, brand management, business simulations, data analysis, personal selling, marketing research and entrepreneurship. You become career ready and contribute to an organization with a marketing placement.

With a holistic approach to career readiness you take part in Emotional Intelligence, and Work Place Big 5 self assessments, career fairs, dining etiquette and intense professional development. You meet regularly with faculty to review customized development plans to pursue relevant personal goals.

PROGRAM HIGHLIGHTS

Experience Applied Learning through:

One marketing placement
Networking with business professionals
Integrated Marketing Communications simulation
Hands-on experience with Shopify e-commerce platform & Shopify badges
Consumer behaviour and segmentation tools including Environics Analytics PRISM5
Small class sizes with committed business and teaching professionals
Professional Development Competition
Great Canadian Sales Competition
Learning Outcomes

You have the opportunity to access a vast network of industry and non-profit organizations via Faculty members, and alumni for learning and career openings. Further expand your horizons with opportunities to sharpen your skills and make important connections.

Opportunities to engage include:

Networking & Placement Events
Field Trips
Enactus SLC
Great Canadian Sales Competition
Toastmasters
Young Women’s Innovator Conference

Career Opportunities: Graduates find careers as marketing analysts, professional sales representatives, community managers, social media analyst, and other digital marketing positions in a variety of industries, including media, communications, sports and entertainment, banking and financial services. Graduates may also find success starting their own businesses.