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In this program, students learn how to uphold service and quality standards throughout the customer lifecycle; develop a digital and social media presence and marketing plans that align with business goals and strengthen brand recognition; cultivate partnerships and relationships; explore entrepreneurial opportunities in destination marketing; and conduct powerful market research and customer analytics to guide the development of effective tourism products and experiences.

Graduates will lead and support business development initiatives that build a destination’s reputation in order to attract tourists, investors and skilled professionals. Equipped with a broad base of skills and knowledge, they help destinations realize significant economic impacts that contribute to job creation, community sustainability and improved quality of life for residents and visitors alike.

Tourism – Destination Marketing graduates will be prepared to succeed in the growing tourism industry, with careers that focus on the development of sustainable attractions and destinations. Experiential learning through trips and community partnerships will provide Tourism graduates with the experience to work globally in exciting locations around the world. Students will develop a multidisciplinary approach to their chosen field that includes innovative marketing and business development of the industry, operations and management expertise, as well as the ability to lead teams and manage projects.

Students will acquire skills in the following areas:

  • Developing and managing successful tourism products.
  • Furthering the growth, development and sustainability of destinations.
  • Establishing effective public and private partnerships.
  • Tourism product delivery.
  • Innovation and development.
  • Strategic marketing and promotion.
  • Best practices for operating a successful tourism business.

Career Options


  • Tourism development coordinator
  • Customer service manager
  • Heritage site specialist
  • Sales and marketing coordinator
  • Outdoor adventure guide
  • Events coordinator
  • Winery tour guide

Co-operative education (co-op)

The best way to succeed in your field is to immerse yourself in it! Co-op is an excellent way to build your professional network, explore career paths and apply in-class teachings to real work situations. Co-op is a model of education that integrates academic learning with workplace learning in fields relevant to our students’ academic and personal goals. Similar to an academic course, work terms are a mandatory component to this form of experiential learning.

Students in the Tourism - Destination Marketing Diploma program will be invited to apply to the co-op option during their first academic semester. Entrance to the co-op option is limited and the processes for securing a work term are competitive. Students who qualify for co-op will be eligible to complete a four-month, paid work term between the second and third semesters of their program.

Hangi bölümdeyim?

School of Hospitality and Horticultural Science (HHS)

Öğrenim seçenekleri

Full Time (4 sömestr)

Okul ücreti
CAD$13,853.00 (TRY 149,423) Yıllık
Başlangıç tarihi

Planlanan Eylül 2022


Whitby Campus

1610 Champlain Avenue,


Ontario (ON),

L1N 6A7, Canada

Giriş koşulları

Uluslararası öğrenciler için

Students must have the equivalent of an:

  • Ontario Secondary School Diploma
  • Grade 12 English (C or U)

English language requirements:

  • Academic IELTS: 6.0, no band score less than 5.5
  • IBT TOEFL: 80, with minimum section scores of 20
  • PTE Academic: 53 minimum overall, no section below 49 L,W,S,R
  • CAEL: Overall scores of 60 with no section below 60
  • DET 105

Seçtiğiniz bölüme bağlı olarak farklı IELTS koşulları olabilir.


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