Graduate Certificate in Advertising - Creative and Digital Strategy

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The Advertising - Creative and Digital Strategy program addresses the high demand for creators in the digital field of advertising and marketing, which is growing faster than all other areas in the advertising industry.

This Advertising graduate certificate program is facilitated from the Story Arts Centre in Toronto and blends Centennial College's experience in digital media with its strengths in business and marketing. The program will focus on helping you create engaging digital experiences built on solid creative strategy. You'll become immersed in the digital field and learn how to develop breakthrough creative advertising campaigns.

You will acquire the necessary skills in creative strategy, writing, developing creative concepts, art direction, collaboration, presentation, and entrepreneurialism through your courses. You'll also learn new technologies and platforms that will keep you informed about recent innovations in the digital creative field.

The program will focus on five key areas:

  • Creative strategy, to ensure advertising meets clients' business objectives;
  • Digital storytelling, to build on the power of storytelling in developing impactful creative advertising;
  • Brand engagement, to create strong connections with consumers;
  • Entrepreneurship, to foster essential business skills that encourage innovation and risk-taking;
  • Emerging platforms to ensure you're up-to-date on the latest digital technology impacting the advertising industry.

Program Highlights

  • This Creative and Digital Strategy program will allow you to turn a degree or diploma into an exciting career in a growing field of the advertising industry.
  • You'll learn to create digitally-centric creative portfolio pieces using current industry design and writing standards.
  • Faculty members have extensive industry experience and can help you connect to the industry by tapping into their networks.
  • The program is offered at the Story Arts Centre, about 15 minutes from most advertising and digital marketing agencies in Toronto. To enhance the learning experience, there will be numerous opportunities to collaborate with your peers in a range of other marketing and communications-focused programs.

Career Outlook

  • Digital art director
  • Digital designer
  • Digital writer
  • Information architect
  • Digital strategist
  • Content strategist

Hangi bölümdeyim?

School of Communications, Media, Arts and Design

Öğrenim seçenekleri

Full Time (1 yıl)

Okul ücreti
CAD$16,164.00 (TRY 381,839) Yıllık
Ancillary Fees - CAN $1,575.24

*Gösterilen fiyat gösterge amaçlıdır, lütfen kurum tarafından kontrol ediniz

Başlangıç tarihi

Eylül 2024

Yer

Story Arts Centre

951 Carlaw Avenue,

TORONTO,

Ontario (ON),

M4K 3M2, Canada

Giriş koşulları

Uluslararası öğrenciler için

Academic Requirements

  • Degree or a three-year college diploma in any discipline
  • We will consider applicants who have successfully completed partial post-secondary education and have relevant work experience

English Language Requirements

  • Minimum TOEFL score of 580 (paper-based) or TOEFL (computer-based) 88+ (with no test below 22)
  • IELTS - 6.5 with no band score less than 6.0
  • CAEL with an overall band score of 70; writing score 60, or
  • MELAB score of 82, or
  • Pearson Test of English (Academic) score of 60 plus, or
  • ITEP ( International Test of English Proficiency) score of 4.1 plus

Seçtiğiniz bölüme bağlı olarak farklı IELTS koşulları olabilir.

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