This course-based, one year Graduate Diploma in Market Research is designed for students who want to extend their knowledge of market research and advanced analytical tools beyond the level they obtained during their undergraduate degree. You will be trained by leaders who have developed progressive research and analytical methods in marketing and consumer behaviour.
Program
The Market Research Graduate Diploma is a course-based program that can be completed in a minimum of two full-time semesters of study. It allows students an entry into a thesis based MSc degree, and develops students’ advanced analytical tools to provide solutions for strategic and policy issues. This program requires regularly attended weekly seminar classes.
ARE YOU INTERESTED IN:
Marketing theory
Consumption behaviour theory
Big data analysis
Qualitative or quantitative research methodologies
Marketing analysis
Career Opportunities:
Graduates of this program often pursue a career in a diverse range of industries related to marketing and consumer behaviour; or
Graduates may also choose to continue on to the MSc Program
Planlanan Eylül 2023
University of Guelph
50 Stone Road East,
Guelph,
Ontario (ON),
N1G 2W1, Canada
Students must have
A 4-year honours degree program (or equivalent)
At least a B average in the final two years of their undergraduate program
An academic background in consumer studies, the social sciences or humanities, or business programs such as marketing, finance, or real estate
English Language Proficiency
Canadian Academic English Language Test (CAEL) - 70
International English Language Testing System (Academic) (IELTS) - 6.5
Michigan English Language Assessment Battery (MELAB) - 85
Pearson Test of English Academic (PTE-A) Note: A minimum score of 60 must be achieved in each individual component - 60
Test of English as a Foreign Language (TOEFL Internet-based test (iBT)) Note: A minimum score of 21 must be achieved in each of the four categories (listening, speaking, reading, writing) – 89
