This program offers a comprehensive range of benefits for students aspiring to excel in the field of marketing. Students are provided with a strong foundation in marketing fundamentals and are equipped with essential knowledge and skills to navigate the dynamic Canadian business environment. Students will learn about the various aspects of marketing, including understanding the marketing environment, consumer and business behaviour, marketing intelligence, and the design and implementation of effective marketing strategies. This prepares them for more advanced marketing courses and helps them understand how marketing concepts apply in a globalized business landscape.
Furthermore, the program focuses on key areas of marketing specialization, such as digital marketing, integrated marketing communications, and business intelligence. Students will gain practical knowledge in utilizing digital channels, search engine optimization, social media marketing, and content strategy. They will also learn how to effectively coordinate different promotional methods and media platforms to create consistent and impactful marketing communications. In addition, students will develop skills in data analysis and research techniques, enabling them to gather and interpret high-quality data for strategic decision-making and understanding market trends.
The program offers a comprehensive curriculum covering diverse aspects of marketing, providing students with a strong foundation, specialized knowledge, and practical skills. By combining theoretical concepts with real-world case studies, simulations, and applied learning exercises, students will be well-prepared to navigate the complex marketing landscape, make informed decisions, and succeed in various marketing roles and industries.
Employment Opportunities
There are several sectors of marketing, sales and related industries that a graduate can obtain employment in, including: sales, advertising, market research, marketing management, brand management, retail management, public relations and fundraising.
*Gösterilen fiyat gösterge amaçlıdır, lütfen kurum tarafından kontrol ediniz
6 Mayıs 2024, 3 Eylül 2024
Toronto Campus
400-265 Yorkland Blvd,
TORONTO,
Ontario (ON),
M2J 1S5, Canada
A college diploma or university degree
-or-
University degree, college diploma, or advanced diploma
Equivalent experience in a business setting
The admissions process is competitive and meeting the minimum academic requirements does not guarantee admission.
English Language Requirements
Applicants must demonstrate language proficiency by submitting one of the following scores:
IELTS of 6.5
-or-
IELTS of 6.0 + Completion of EAP-3106 (English for Academic Purposes) during the first term of study
- or -
TOEFL iBT 79
-or-
ITOEFL 70 + Completion of EAP-3106 (English for Academic Purposes) during the first term of study
- or -
Passed Lambton Institute of English placement test
Please Note: IELTS is the only proficiency score accepted by the Study Direct Stream (SDS) program. Additional country-specific requirements may also be applicable.
Meeting the minimum English requirements does not guarantee admission. Students with higher English proficiency scores will receive priority in the admission assessment process.
Not all students will qualify for EAP-3106 in place of the required IELTS or TOEFL test scores.
Seçtiğiniz bölüme bağlı olarak farklı IELTS koşulları olabilir.
Lambton College, akademik mükemmeliyetin yanı sıra pratik imkânı arayan öğrencilere staj içerikli ve uygulamalı araştırma programları sunuyor.