Ne öğreneceğim?

This program provides students with a solid foundation in business management in the first year of the program and an opportunity for more advanced, specialized study in marketing technology in the second year. Students will learn to use the latest marketing software to analyse data and configure applications used in digital marketing and customer relationship management. Students will have hands-on training on customer relationship management (CRM) software platforms, and develop a set of job-ready skills in the CRM courses and be prepared to write CRM administrator certification exams upon graduation.

Graduate Outcomes Graduates may find employment in entry-level roles in brand management, traditional and digital marketing, and customer relationship management database administration.

What you will learn

Upon completion of the Marketing Technology Diploma graduates will be able to:

Communicate effectively and respectfully as business professionals
Apply business principles, theories, skills and best practices
Evaluate financial information and financial implications related to business decisions to support the goals of a business enterprise
Apply critical thinking and analytical skills/strategies to provide marketing solutions that meet the needs of a business
Develop a marketing plan that meets the needs of a business or organization
Integrate the concepts, processes and applications of marketing automation and Customer Relationship Management (CRM), into a company's business operations
Use data analysis to support strategic and operational business decisions
Identify the unique opportunities and issues that arise when marketing to an Indigenous community
Apply principles of corporate social responsibility, sustainability and ethics in their work as business professionals

What to expect

The courses will be presented using a variety of instructional strategies, resources and activities including lectures, case studies, discussions, presentations, and individual and group work. Courses have been designed with learner centred approaches that promotes collaboration and student engagement.

Students will work with actual data sets to simulate marketing automation tasks.

Hangi bölümdeyim?

Vancouver Community College

Öğrenim seçenekleri

Full Time (2 yıl)

Okul ücreti
CAD$17,860.00 (TRY 192,644) Yıllık
CAN $35,720 (estimated based on 2021-22 rates, effective until August 2022)
Başvuru Tarihi

31 July 2022

Başlangıç tarihi

Ocak 2022, Eylül 2022


Vancouver Community College

Downtown Campus,

250 West Pender Street,


British Columbia (BC),

V6B 1S9, Canada

Giriş koşulları

Uluslararası öğrenciler için

Grade 12 graduation, or equivalent

Math 11 Foundations or Pre-Calculus with a C+ grade

English Entrance Requirements

English 12 with a C+ grade, or

IELTS Academic overall 6.5 (with no band less than 6.0)

TOEFL IBT: Overall 80 Listening 20 Speaking 20 Reading 20 Writing 20

Seçtiğiniz bölüme bağlı olarak farklı IELTS koşulları olabilir.


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