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Post - Diploma Bachelor of Management in Marketing

Kanada

4

Ne öğreneceğim?

Program description

Marketing, a combination of art and science, is the core of any business. It helps identify consumer needs, guides the development of new products, services or communications strategies, determines prices, and has the ability to adjust all of these for domestic and international markets. Almost one-third of North Americans are employed in marketing or marketing-related positions.

As a marketer, you’ll be the crucial link between an organization, their suppliers and their end-users, building relationships that benefit all parties. You must have a strong understanding of the customer, whether an individual or an organization so they can effectively advise on all aspects of marketing. You must also be creative and show strong analytical abilities and have excellent communications skills (including listening).

You'll learn to balance project experience with the latest theoretical concepts and study courses like consumer behaviour, advertising and promotions, managing responsibly in a global environment, economics, sports marketing, communications and social media, cross-cultural marketing, and statistics. You'll also draw from fields such as history, English, political science, economics and sociology.

The marketing major offers optional concentrations in Marketing Communications or Socially Responsible Marketing. All of our Bachelor of Management degrees have these concentrations available except for the combined degrees.

You may also choose a minor to enhance your knowledge in a secondary line of study. Many minors complement marketing well such as art history, accounting, family and small business management, English, new media, sociology, economics, Indigenous business management and international management.

Why take marketing at the Dhillon School of Business?

The Dhillon School of Business is home to the internationally known Institute for Consumer and Social Well-being (ICSW). You’ll get to learn from members of ICSW as they are all marketing faculty. Their research and community workshops focus on addressing issues of corporate social responsibility, non-profit marketing, environmentalism, social-change marketing and more. Select students even have the opportunity to work with ICSW conducting cutting-edge research.

Many of our students also enrol in co-operative education while at the Dhillon School of Business. Co-op allows you to get paid work experience before you graduate and can even help you land a job immediately after graduation.

Possible careers

Top job titles in Alberta and/or Canada

Marketing manager

Marketing coordinator

Marketing specialist

Digital marketing specialist

Communications specialist

Other possible careers

Advertising and promotions

Account manager

Buyer/merchandiser

Consumer psychologist

Consumer affairs specialist

Customer service

Digital marketing and e-commerce

Direct marketer

Entrepreneurial activities

Healthcare marketing

Hospitality

International marketing

Marketing education

Marketing management

Marketing research

Music and entertainment marketing

New product development

Non-profit marketing

Product and brand management

Public relations

Retail management

Sales and sales management

Sports marketing

Hangi bölümdeyim?

Dhillon School of Business

Öğrenim seçenekleri

Full Time (2 yıl)

Okul ücreti
CAD$20,289.70 (TRY 285,128) Yıllık
Five Courses (15.0 Credit Hours): Tuition Fee - CAN $10,144.85 per term; CO-OP Tuition Fee (If option is available): CAN $733.88

*Gösterilen fiyat gösterge amaçlıdır, lütfen kurum tarafından kontrol ediniz

Başlangıç tarihi

6 Eylül 2023

Yer

University of Lethbridge

4401 University Drive,

LETHBRIDGE,

Alberta (AB),

T1K 3M4, Canada

Full Time (2 yıl)

Okul ücreti
CAD$20,289.70 (TRY 285,128) Yıllık
Five Courses (15.0 Credit Hours): Tuition Fee - CAN $10,144.85 per term; CO-OP Tuition Fee (If option is available): CAN $733.88

*Gösterilen fiyat gösterge amaçlıdır, lütfen kurum tarafından kontrol ediniz

Başlangıç tarihi

6 Eylül 2023

Yer

Calgary Campus

University of Lethbridge Calgary Campus,

Suite 6032, 345 - 6th Avenue SE,

CALGARY,

Alberta (AB),

T2G 4V1, Canada

Giriş koşulları

Amerika gelen öğrenciler için

High school diploma, and either SAT or ACT results. For SAT, results from both SAT (formerly SAT I) and three SAT Subject Tests are required. English Language Requirements: Test of English as a Foreign Language (TOEFL) taken within the last two years, with minimum scores of: 550 on the paper-based TOEFL and 4.0 on the Test of Written English (TWE); 80 on the internet-based TOEFL (iBT), with minimum scores of 16 in each of Listening, Reading, and Speaking, and a minimum score of 18 in Writing; Academic International English Languages Testing System (IELTS) test, taken within the last two years, with a minimum overall score of 6.0, and a minimum 6.0 in each band; Pearson Test of English (PTE) Academic score, taken within the last two years, with a minimum overall score of 54; Canadian Academic English Language (CAEL) Assessment, taken within the last two years, with a minimum overall score of 60, with a minimum 50 in each of Listening, Reading, and Speaking, and 60 in Writing; Cambridge English: Advanced (CAE), with a minimum score of ‘C’; Cambridge English: Proficiency (CPE), with a minimum score of at ‘C’; Michigan English Language Assessment Battery (MELAB), with a minimum overall score of 80, with a minimum 76 in each component, including the Speaking test.

Uluslararası öğrenciler için

Applicants who complete the equivalent of Grade 12 in high school (secondary school) will be considered for admission. Applicants who have completed secondary qualifications in other countries will be considered for admission under the High School Admission Route. Applicants to undergraduate programs who have completed post-secondary study will be considered for admission under the Post-Secondary Admission Route.

English language Requirements:

Test of English as a Foreign Language (TOEFL (iBT)) with a minimum total score of 80 on the internet-based TOEFL (iBT), with minimum scores of 16 in each of Listening, Reading, and Speaking, and a minimum score of 18 in Writing.

Pearson Test of English (PTE) Academic score with a minimum overall score of 54.

Canadian Academic English Language (CAEL) Assessment with a minimum overall score of 60, with a minimum 50 in each of Listening, Reading, and Speaking, and 60 in Writing.

Academic International English Languages Testing System (IELTS) test with a minimum overall score of 6.0, and a minimum 6.0 in each band.

Seçtiğiniz bölüme bağlı olarak farklı IELTS koşulları olabilir.

Pathway seçenekleri

Diğer ortaklar tarafından teklif edilenler

Bu üniversite aşağıdaki üniversitelerden pathways programlarını kabul etmektedir
  • Confederation College
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University of Lethbridge Hakkında

Öğrencilerin küresel sorunları çözmek için uzmanlarla beraber çalıştığı University of Lethbridge, Kanada’nın önde gelen kamu araştırma üniversitesidir

  • Kanada'nın en iyi lisans üniversiteleri arasında 2. sırada
  • Her öğrenciye uygun çok çeşitli program türleri
  • Açık hava aktiviteleri ve doğal manzaralar
  • Yaşanabilir şehirlerde bulunan kampüsler

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