Do you want to understand the real business value of brands Structural changes in today’s population and the digitalisation of our society demand new brand management skills.

Digital branding forms a new core competence for agencies and companies. Creative and strategic planning skills as well as the cross-­media usage of all media channels are required in order to develop and manage brands effectively.

⚡️ If travel is a problem due to COVID-19 restrictions, international students can start online in virtual learning classrooms, then go to Germany at a later date and continue studying on-campus.

Contents of the Brand Management (M.A.) programme

Students specialising in brand management learn about current brand management issues and gain awareness for the interrelation of brands within complex brand architectures. Students also learn how to combine the field of management with creative planning and prepares them for leadership roles and tasks in brand development, marketing communication and design functions. Key modules include:

• Brand management
• Brand development
• Marketing communications
• Product strategy
• Social media strategy

Career prospects after graduation

After you graduate from this M.A. programme, numerous career opportunities open up for you in the international job market. You can find challenging managerial positions corporations, media companies, ad agencies, retailers, luxury manufacturers, marketing agencies and consultancies. Some examples of potential roles are:

• Senior marketing manager
• Brand manager
• Digital marketing manager
• Marketing director
• Product manager
• Brand consultant