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The PhD Program follows a strong research-intensive tradition on the North American model. It is designed to enable students to gain a deep knowledge of management in general, to develop a concentration in a specialized field, and to provide opportunities for students to do significant original research in their chosen area. PhD students are offered intensive and targeted research training and exceptional collaboration opportunities with faculty to prepare them for their future careers in teaching and/or research. It emphasizes the development of sophisticated, state-of-the-art research skills that help in the creation of new knowledge in a chosen area of marketing: Consumer behavior that is mainly psychology-based, and Quantitative modeling that is largely based on economic and statistical theories.

Non-MPhil holders may be admitted through an integrated MPhil and PhD program study scheme.

The program is offered by the Department of Marketing with the following research foci:

Research Foci

Research areas include: consumer information processing, consumer decision-making, non-conscious influences on behavior, affect and emotions, imagery and visual attention, attitudes and persuasion, goals and consumer self-regulation, social identity and consumer self-esteem, cross-cultural research, empirical models of consumers and firms, eye-tracking and spatial modeling, choice models, theory based empirical models, Bayesian data analysis, information economics, retailing and marketing strategy, information and contract, media strategy, online marketing, social media and online marketing, advertising, pricing and sustainability.

Hangi bölümdeyim?

Department of Marketing

Öğrenim seçenekleri

Full Time (3 YEARS (WITH A RELEVANT RESEARCH MASTER’S DEGREE), 4 YEARS (WITH A BACHELOR’S DEGREE ONLY))

Okul ücreti
HK$42,100.00 (TRY 29,967) Yıllık

*Gösterilen fiyat gösterge amaçlıdır, lütfen kurum tarafından kontrol ediniz

Başlangıç tarihi

2 Eylül 2019

Yer

Hong Kong University of Science and Technology

Clear Water Bay,

Sai Kung, Hong Kong, Kowloon

Giriş koşulları

Türkiye gelen öğrenciler için

Applicants seeking admission to a doctoral degree program should have obtained a bachelor’s degree with a proven record of outstanding performance from a recognized institution; or presented evidence of satisfactory work at the postgraduate level on a full-time basis for at least one year, or on a part-time basis for at least two years. Applicants have to fulfill English Language requirements with one of the following proficiency attainments: TOEFL- iBT: 80; TOEFL- pBT: 550; TOEFL-Revised paper-delivered test (effective from 2018/19 admission): 60 (total scores for Reading, Listening and Writing sections); IELTS (Academic Module): Overall score: 6.5 and All sub-score: 5.5; Applicants don't need to present TOEFL or IELTS score if their first language is English, or they obtained the bachelor's degree (or equivalent) from an institution where the medium of instruction was English.

Uluslararası öğrenciler için

Applicants seeking admission to a doctoral degree program should have obtained a bachelor’s degree with a proven record of outstanding performance from a recognized institution; or presented evidence of satisfactory work at the postgraduate level on a full-time basis for at least one year, or on a part-time basis for at least two years.

Applicants have to fulfill English Language requirements with one of the following proficiency attainments:

  • TOEFL- iBT: 80
  • TOEFL- pBT: 550
  • TOEFL-Revised paper-delivered test: 60 (total scores for Reading, Listening and Writing sections)
  • IELTS (Academic Module): Overall score: 6.5 and All sub-score: 5.5

Applicants don't need to present TOEFL or IELTS score if

  • their first language is English, or
  • they obtained the bachelor's degree (or equivalent) from an institution where the medium of instruction was English.

Program-Specific Admission Requirements

A satisfactory score in GMAT or GRE

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Seçtiğiniz bölüme bağlı olarak farklı IELTS koşulları olabilir.

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