Programme Objective

The M.S.Sc. in Advertising is a one-year full time or two-year part-time taught programme that aims at training professionals at higher levels for the Hong Kong advertising and marketing communications industry. The curriculum is designed to help students acquire strategic, innovative, managerial, creative and analytic skills that are required of practitioners who plan, integrate and implement successful advertising and marketing communications campaigns and activities.

Graduates of the programme are expected to take up key positions within advertising agencies or advertisers’ offices, and contribute to the development of the advertising and marketing communications industry in Hong Kong as well as the greater China region.

CURRICULUM DESIGN

Our range of immersive programmes and courses seek to equip you with the necessary knowledge and skills to lead change. We seek to create lasting value by unlocking the full potential of your people by transforming them into change agents and lifelong learners. We offer a range of immersive programmes and intensive courses for students, professionals and executives. They are designed across different areas of specialization, choose one that fits you.

LEARNING OUTCOME

• Students will have in-depth and critical insight on the relationship between advertising and society
• Students will be legally and ethically responsible decision makers for media and creative strategies guided by theoretical research
• Students will deploy creative ideas to solve challenges in life and business
• Students will acquire necessary skills and experience to take on the challenge of the vibrant advertising and marketing communications industry
• Students will acquire strategic, innovative, managerial, creative and analytic skills that are required of practitioners who plan, integrate and implement successful advertising campaigns