Digital Media Design could be for you if you want to combine both your creative and technical sides. It will provide you with the skills to think critically about technology and to understand how design impacts people.

Why Study Digital Media Design at UL?

The future of design is digital. Whether it’s a watch that tracks every step you take or sensors embedded in our clothing: every part of our lives is shaped by technology. The degree in Digital Media Design provides you with the skills and knowledge to think creatively about how we interact with the technologies that surround us and to develop designs that are people-centred in innovative ways.

The field of Interaction and User Experience Design is constantly evolving. The degree in Digital Media Design will provide you with the skills to design engaging interactive experiences for users building on new technologies. You will work with real-world design cases and gain insight into the industry from our design partners, as well as cultural and civic organisations.

Working as an Interaction Designer means continuously evolving with the needs of users and developments in emerging technologies - this requires critical and creative thinking.

We help you develop essential skills to identify and respond to people’s needs, using a number of people-centred design methods. We help our students to understand what people want and how to design suitable interfaces and interactions working with technologies. We encourage creativity and reflective design by teaching research skills and supporting students in active research projects. We develop designers who can explore existing and emerging technologies in a meaningful way. Our students have access to cutting-edge hardware, software and the support of expert lecturers and technicians, for multiple purposes, including:

- Prototyping apps on mobile platforms (e.g. Arduino, Android)

- Producing screen-based content with creative software (e.g. Adobe, Processing, Figma, Sketch, Final Cut Pro)

- Building interactive objects with physical computing (e.g. Arduino, Raspberry Pi)

- Exploring interactive programming (e.g. Processing, HTML, CSS, Javascript).

The BSc in Digital Media Design is a unique course that provides its students with a combination of essential skills for thinking, understanding and designing FOR people WITH technology. Graduates emerge with the critical and creative expertise to design meaningful interactions for people. The course includes an industry placement and focuses on how to design through an iterative practice of experimentation and reflection

Topics include:

- User-Centred Design

- Participatory Design

- Product Design

- Mobile App Design

- Physical Computing

- Coding

- Sociology of People and Media

- Prototyping and User Research

Employability skills from this degree

Wireframing
Designing websites
Designing for usability
Understanding the human and social issues surrounding the use of digital media
Conducting User research
Conducting User analysis
Learning design methods relevant for designing interactions with technology

Working in teams
Graphic design
Physical prototyping
Concept and ideation skills
Time management and organisation
Expertise in the use of audio, video and interactive digital media