Marketing professionals need to understand their markets, research customers’ needs and wants, and appreciate internal capabilities and objectives. In this course, students will explore the significance of marketing in the wider business context and how business results are achieved through the development and endorsement of a customer focus. Areas of study include market research, buyer behavior, marketing metrics, marketing planning, advertising and promotion.
Aims and objectives
The Bachelor of Business (Marketing) allows students to develop advanced marketing and managerial skills essential for a career in the area of marketing. The marketing major is designed to prepare individuals to understand their markets, research customers’ needs and wants, and appreciate internal capabilities and objectives.
Upon successfully completing the Bachelor of Business (Marketing) students will be able to:
Course structure
For the completion of the Bachelor of Business (Marketing) students are required to complete a total of 24 units (300 credit points) consisting of:
Career opportunities
Graduates may find rewarding work in international trade, finance, marketing, tourism, hospitality, multinational firms, financial institutions and government departments requiring a marketing function.
Key Information due to COVID-19: Swinburne will continue with its fully online learning for our students. Online learning and assessments continues to be the primary mode of delivery for the majority of the learning activities.
Planlanan Eylül 2024
Swinburne University of Technology (Sarawak Campus)
Jalan Simpang Tiga,
KUCHING,
Sarawak,
93350, Malaysia
Seçtiğiniz bölüme bağlı olarak farklı IELTS koşulları olabilir.