Introduction
The Bachelor of Consumer Studies programme is founded on the philosophy underlying the creation of a consumer society that is well-informed, responsible, ethical and proactive, for the purpose of enhancing fairness in marketing practices and supporting sustainable development for improving the quality of life. The field of Consumer Studies integrates various disciplines in pure and applied sciences such as Economics and Consumer Behaviour, Management, Marketing, Science and Technology, Socio-psychology, Communication and Law. The programme equips students with knowledge and skills in aspects of consumerism so that they can become intermediaries between producers, consumers and policy makers.
Programme Objectives
The programme aims to produce graduates who are:
Competent in career related to Consumer Studies.
Ability to conduct research in the area of Consumer Studies.
Capable to be an officer with ethical and integrity, or businessman in area related to Consumer Studies.
Planlanan Şubat, Eylül 2023
Universiti Putra Malaysia
SERDANG,
Selangor,
43400, Malaysia
Applicant who is interested in pursuing his/ her studied at UPM must fulfill the following:
To have received a National Higher School Certificate (or an Advanced Level or the equivalent of 12 years of basic education) with the grade 80% and above or
A Diploma from recognized Institutions with at least a CGPA of 3.00.
Specific program requirements also required.
The English language qualifications accepted by the University for Entry and the required scores are listed below:
IELTS: 5.5
TOEFL: PBT - 500, IBT - 60, CBT - 176
