This programme is designed to provide students with the fundamental knowledge of e-commerce and marketing, and the skills of applying e-commerce technologies to marketing.
Programme Outline:
Financial Accounting I
Microeconomics
Quantitative Studies
Introduction to Business
Financial Accounting II
IT Fundamentals and Applications
Macroeconomics
Fundamentals of Marketing
Introduction to E-Commerce
Web Page Design
Basic Management Principles
Fundamentals of Selling
IS for Marketing & Management
Career Prospects:
Graduates of Diploma in Business Studies (E-Commerce and Marketing) can seek employment in almost every sector of an e-business such as:
Haziran 2022
Penang Branch Campus
77, Lorong Lembah Permai Tiga,
Tanjong Bungah,
PULAU PINANG,
Penang,
11200, Malaysia
Haziran 2022, Kasım 2022
Pahang Branch
Jalan IM 9/2,
Indera Mahkota 9,
Kuantan,
Pahang,
25200, Malaysia
Students are required to complete international academic qualification equivalent to Malaysian high school (i.e. SPM); O Level/IGCSE with minimum 3 Grade C(c) in the relevant subjects or other equivalent qualifications recognized by the Malaysian Government.
International students must meet any one of the following English Language tests recognized by TAR UC as meeting the English Language requirement before they are accepted for admission to any of the TAR UC programmes.
IELTS (Academic): Band 4.0
TOEFL iBT: 31
MUET: Band 2
Pearson Test of English: 36
Or any other qualification which is of equivalent level as determined by the Senate of TAR UC.
