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The programme is designed to provide students with the fundamental knowledge and skills in sales and marketing

Programme Outline:

  • Principles of Accounting
  • Economics
  • Quantitative Studies
  • Introduction to Business
  • IT Fundamentals and Applications
  • Fundamentals of Finance
  • Fundamentals of Marketing
  • Introduction to E-Commerce
  • Principles of Management
  • Fundamentals of Selling
  • Principles of Retail Management
  • Introduction to Human Resource Management
  • Services Marketing
  • Workplace Communication
  • Digital and Business Transformation
  • Business Law
  • Marketing Research
  • International Marketing
  • Customer Relationship Management
  • Ethics for Business
  • Marketing Strategy
  • Entrepreneurship
  • Operation Management
  • Social Media Marketing
  • Sustainable Marketing

Career Prospects:

Graduates Diploma in Business Studies (Marketing) can seek employment in areas such:

  • Sales
  • Market Research
  • Advertising and Promotion
  • Retail and Distribution
  • International Marketing
  • Product Development at the Sub-professional Level & etc

Progression:

Graduates of Diploma in Marketing can proceed to Year 2 of the TAR UMT Bachelor of Business (Honours) in Marketing programme on credit transfer.

Graduates of this programme can also apply for admission into relevant bachelor degree programmes at TAR UMT or other universities on credit transfer.

Hangi bölümdeyim?

Faculty of Accountancy, Finance and Business (FAFB)

Öğrenim seçenekleri

Full Time (2 yıl)

Okul ücreti
RM16,800.00 (TRY 113,993) Yıllık
RM 33,600 for the entire course
Başlangıç tarihi

24 Haziran 2024, 14 Kasım 2024

Yer

Tunku Abdul Rahman University College

Kuala Lumpur Campus,

Jalan Genting Kelang, Setapak,

KUALA LUMPUR,

Wilayah Persekutuan Kuala Lumpur,

53300, Malaysia

Giriş koşulları

Uluslararası öğrenciler için

Students are required to complete international academic qualification equivalent to Malaysian high school (i.e. SPM); O Level/IGCSE with minimum 3 Grade C(c) in the relevant subjects or other equivalent qualifications recognized by the Malaysian Government.

International students must meet any one of the following English Language tests recognized by TAR UC as meeting the English Language requirement before they are accepted for admission to any of the TAR UC programmes.

IELTS (Academic): Band 4.0

TOEFL iBT: 31

MUET: Band 3.0

Pearson Test of English: 36

Cambridge English (Linguaskill): 140

Or any other qualification which is of equivalent level as determined by the Senate of TAR UC.

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