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Learn how to gain business insights, create loyal customers and plan strategies and solutions to help companies thrive.

Being a marketer means having an analytical and strategic approach to business decision making underpinned by consumer insights. Marketing is crucial for the survival and growth of any organisation. For businesses, social enterprises, celebrities and cities alike, effective marketing helps deliver value to target audiences through the design of great products and services, and the creation of positive experiences.

When you study the Bachelor of Business (Marketing) you will put marketing principles and concepts into practice, develop critical thinking skills and make informed strategic choices in marketing consultancy projects. While acquiring a firm grounding in business decision making, you will learn to think critically about a variety of marketing scenarios. Internships also offer the opportunity to reflect on marketing practice and engage with local enterprises, adding practical experience to your CV and enhancing your employability prospects.

Your learning will cover:

  • Social media and digital marketing
  • Marketing communication and advertising
  • Marketing new products
  • Omni-channel retail marketing
  • International marketing
  • Customer intelligence

An asset to employers

When you have completed your studies you’ll be a real asset to your employers because you’ll ‘hit the ground running’. You’ll know how to think and act on challenges facing the 21st century business world.

The Bachelor of Business will give you the leadership, communication and critical thinking skills that will make you a sought-after employee.

The Bachelor of Business will give you many skills you can use in many different types of businesses, in New Zealand and around the world. You will be someone that has a sound base in the business fundamentals of accounting, economics, finance, management, marketing, law and communication.


This marketing major prepares you for not just marketing jobs, but also for senior positions in most areas of business, academia, and the public sector. You could also take your skills and use them to start up your own business. Massey marketing graduates have a great reputation and are keenly sought after by employers. Almost every sector needs people who have marketing skills.

You could find work in business or non-profit organisations in a huge range of industries.

Careers include:

  • Marketing executive/assistant or consultant and brand or product management. These roles tend to be extremely varied and could involve planning/directing and controlling research and development, perhaps working in the packaging and manufacturing industries. You could also get involved in sales, distribution, promotion and even market research and forecasting
  • Market analyst - in this role you will research the market, providing important strategic information to others
  • Market research - in a market research role you will use your knowledge of consumer behavior, statistics and psychology to design research projects, prepare questionnaires and sample, analyse data and prepare reports and presentations
  • Sales/sales management
  • Retail industry
  • New product planning
  • Non-profit services
  • Or you could specialize in areas like direct marketing, web or social media marketing

The BBus majoring in Marketing has a total on 360 credits

  • Core business courses totalling 120 credits
  • Marketing major totalling 120 credits
  • Elective courses totalling 120 credits

Hangi bölümdeyim?

School of Communication, Journalism and Marketing

Öğrenim seçenekleri

Full Time (3 yıl)

Okul ücreti
NZ$29,370.00 (TRY 113,398) Yıllık

*Gösterilen fiyat gösterge amaçlıdır, lütfen kurum tarafından kontrol ediniz

Başvuru Tarihi

1 May 2020

Daha fazla bilgi

Başlangıç tarihi

13 Temmuz 2020


Massey University

Manawatu Campus,

Tennent Drive,

Palmerston North,


4474, New Zealand

Full Time (3 yıl)

Okul ücreti
NZ$29,370.00 (TRY 113,398) Yıllık

*Gösterilen fiyat gösterge amaçlıdır, lütfen kurum tarafından kontrol ediniz

Başvuru Tarihi

1 May 2020

Daha fazla bilgi

Başlangıç tarihi

13 Temmuz 2020


Auckland Campus

Massey University Auckland (East Precinct),

Albany Expressway (SH17),



0632, New Zealand

Giriş koşulları

Türkiye gelen öğrenciler için

English Language Requirements: IELTS - 6.0 (no band less than 5.5); TOEFL iBT- 80 overall (min 19 in Writing); PTE Academic - 50 Overall (min 42 in communicative skills); Cambridge English - 170.

Uluslararası öğrenciler için

Students must have successful completion of a qualification equivalent to the New Zealand Year 13 - NCEA Level 3 University Entrance. International students need to check the equivalency of their secondary school qualification by reviewing the Academic Admission Requirements by Country.

Those who have completed 3 x B at level 5 or 6 passes in the New Zealand Diploma of Business may apply for entry into a Bachelor's programme. An NZQA transcript as formal evidence of the NZDipBus results is required before credit will be assessed and only papers with a minimum grade of B will be assessed for credit. The English language requirements can be met by: A minimum IELTS 5.5 (or equivalent) used to gain entry to the NZDipBus or, a recent IELTS 6.0 with no band score less than 5.5.

Students from a country where English is not the first language, must obtain a minimum English Language competency level.

  • IELTS score of 6.0 (no band less than 5.5)
  • TOEFL iBT score of 80 overall (min 19 in Writing)
  • PTE Academic score of 50 Overall (min 42 in communicative skills)
  • Cambridge English score of 169 overall and all bands 162 or better

Size en yakın IELTS sınav merkezini ve sınav tarihlerini arayın

Seçtiğiniz bölüme bağlı olarak farklı IELTS koşulları olabilir.

Pathway seçenekleri

Bu üniversite tarafından sunulan

Massey University bu bölüm için aşağıdaki pathways programlarını sunmaktadır.

Diğer ortaklar tarafından teklif edilenler

Bu üniversite aşağıdaki üniversitelerden pathways programlarını kabul etmektedir

Üniversite hakkında

Massey University çığır açan araştırmalar yapmakta ve üstün öğrenim fırsatları sunmaktadır.

  • Yaklaşık 100 ülkeden 5.000’in üzerinde uluslararası öğrenci
  • Üç şehirde yenilikçi kampüsler
  • Temel eğitimden doktoraya kadar çok çeşitli programlar