Çerez Bildirimi

Kişiselleştirilmiş içerik, ilgili reklamlar ve gelişmiş işlevlerle size daha iyi bir tarama deneyimi sunmak için çerezleri kullanıyoruz. Tümüne izin vererek, Çerez Bildirimi'ne göre çerez kullanımını kabul etmiş olursunuz. Tercihlerinizi dilediğiniz zaman Çerezleri Yönet ekranı üzerinden değiştirebilirsiniz.

Ne öğreneceğim?

The PhD is a globally recognised postgraduate research degree and the highest level of degree you can achieve. PhD students are critical, curious, creative thinkers who undertake original research over at least 3 years.

This course is also offered at overseas locations.

Marketing

The role of marketing is to understand customers and satisfy customer needs, because without customers there can be no business. During your studies in Marketing you will learn how to understand customer needs, develop value propositions to satisfy them, and then use a range of traditional and digital marketing communication tools to communicate value propositions to your target customers and other stakeholders.

Research opportunities

When you join us for your doctorate in Marketing, you'll join a high-calibre research community and have the opportunity to publish papers, attend international conferences and develop your network in academia and industry.

We welcome research proposals in topics relating to our key research specialisations:

  • Consumer behaviour
  • Ethics and corporate social responsibility (CSR)
  • Contemporary issues in branding
  • Sustainability and societal issues in marketing

Programme structure

The University of Auckland PhD is a three-to-four year full-time advanced research degree.

On possible to the PhD programme, you will be enrolled provisionally. By the end of your first year, you must meet a number of goals to be confirmed into the PhD programme, including developing a full thesis proposal. After confirmation, you will continue to work on your research before submitting your thesis for examination after three years and within four years of your start date. The examination process includes an oral exam.

As part of your PhD study, you can take part in our doctoral skills programme, designed to help you achieve success in your research and develop skills for your future. We have a dedicated postgraduate careers advisor, and our library service includes specialist subject librarians to help you in your research. The central School of Graduate Studies provides dedicated support and advice for the doctoral community.

Where could this programme take you?

Our PhD graduates are successful in a wide range of fields and careers, as well as the traditional academic research career path. The PhD gives you extensive specialist and transferable skills, which are sought after in many sectors, including industry and government, and can even help you to develop entrepreneurship skills to run your own startup.

Hangi bölümdeyim?

Business School

Öğrenim seçenekleri

Full Time (3 yıl)

Okul ücreti
NZ$7,454.40 (TRY 76,291) Yıllık
To be eligible for the domestic fee, PhD students must reside in New Zealand for the duration of their doctoral programme.

*Gösterilen fiyat gösterge amaçlıdır, lütfen kurum tarafından kontrol ediniz

Başlangıç tarihi

18 Temmuz 2022, 1 Aralık 2022, 5 Ocak 2023, 27 Şubat 2023

Yer

Epsom Campus

74 Epsom Avenue,

AUCKLAND,

Epsom,

1023, New Zealand

Full Time (3 yıl)

Okul ücreti
NZ$7,454.40 (TRY 76,291) Yıllık
To be eligible for the domestic fee, PhD students must reside in New Zealand for the duration of their doctoral programme.

*Gösterilen fiyat gösterge amaçlıdır, lütfen kurum tarafından kontrol ediniz

Başlangıç tarihi

18 Temmuz 2022, 1 Aralık 2022, 5 Ocak 2023, 27 Şubat 2023

Yer

Grafton Campus

85 Park Road,

AUCKLAND,

Grafton,

1023, New Zealand

Giriş koşulları

Amerika gelen öğrenciler için

You must have completed a significant research project such as a dissertation or thesis, at university level. You need to have completed a postgraduate bachelors (honours) degree with a University of Auckland equivalent B+ grade, or a masters degree with a University of Auckland equivalent B+ grade in a relevant field. Grade Point Equivalent (GPE) calculator: Grades or marks achieved at other institutions are given a Grade Point Equivalent (GPE) on the University’s 0-9 grading scale. If you have overseas qualifications you will typically need a GPE of 6.0 to obtain entry. IELTS (Academic): Overall score of 6.5 and no bands less than 6.0; Internet-based TOEFL (iBT): Overall score of 90 and written score of 21; Paper-based TOEFL: Overall score of 68 and a writing score of 21; Cambridge English: Advanced (CAE) or Cambridge English Proficiency (CPE): Overall score of 176 and no bands below 169; Pearson Test of English (PTE) Academic: Overall score of 58 and no PTE Communicative score below 50; Foundation Certificate in English for Academic Purposes (FCertEAP): Grade of B-; Michigan English Language Assessment Battery (MELAB): 85.

Uluslararası öğrenciler için

Masters-level qualification or the equivalent of a bachelor's degree with honours

Evidence of significant research, usually undertaken as part of prior study

IELTS (Academic): Overall score of 6.5 and no bands less than 6.0; Internet-based TOEFL (iBT): Overall score of 90 and written score of 21; Paper-based TOEFL: Overall score of 68 and a writing score of 21; Cambridge English: Advanced (CAE) or Cambridge English Proficiency (CPE): Overall score of 176 and no bands below 169; Pearson Test of English (PTE) Academic: Overall score of 58 and no PTE Communicative score below 50; Foundation Certificate in English for Academic Purposes (FCertEAP): Grade of B-; Michigan English Language Assessment Battery (MELAB): 85.

Seçtiğiniz bölüme bağlı olarak farklı IELTS koşulları olabilir.

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University of Auckland Hakkında

University of Auckland, Yeni Zelanda’nın akademik başarı için dünyaca üne sahip en büyük ve en iyi dereceli araştırma üniversitesidir.

  • Dünya genelinde 85. sırada (QS World University Rankings 2022)
  • Yeni Zelanda’nın en büyük araştırma kuruluşu
  • Üstün öğrenci desteği ve mükemmel tesisler
  • THE University Impact Rankings 2021'de dünyada 9

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