Growing businesses need to adapt to environmental and technological changes. This major prepares students for the challenges of establishing and growing a business in today’s dynamic climate. EU will help students build the framework for their new venture and provide them with the skills necessary to become an entrepreneurial leader. Students will develop key capabilities for success in the areas of new product and service development as well as small and family business management.

Note: We are applying an innovative on-campus hybrid learning approach which prioritizes classes on campus and combines the best of face-to-face and virtual learning. We are offering several on-campus start dates and the opportunity for students to begin online and come to campus later. Alternatively, students can study 100% online.

Career Options

The MBA with a major in entrepreneurship provides students with knowledge in major business disciplines as well as a skill set for entrepreneurial endeavor. Graduates of this MBA program may be interested in the following careers.

Business Development Director

Business development directors will drive the organization’s sales by increasing its client portfolio and penetrating new markets. They are tasked with sourcing new clients and developing current relationships for business opportunities. They have a strong understanding of the company’s products and markets and will help establish long-term business relationships for business longevity. For market development, they undertake research and analysis to determine opportunity and risk; for expansion into foreign markets, they require knowledge of local markets, culture and regulations.

Business development directors can establish trust through strong interpersonal and communication skills. They must also have analytical and research skills as well a good understanding of finance.

Senior Product Manager

Senior product managers work with product managers within the marketing department of an organization. They are in charge of the marketing actions of a specific product or product line and will ensure that it meets pre-established objectives set by management within a predetermined budget. Their tasks include tracking market share, creating and implementing brand actions including promotional campaigns, reviewing market research and reporting, among others.

To succeed, a product manager will need good interpersonal skills, analytical competence, knowledge of finance as well as creativity and imagination.

Marketing Research Analyst

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price. Market research analysts monitor and forecast marketing and sales trends, measure the effectiveness of marketing programs and strategies, gather data on consumers, competitors and market conditions.

Professionals in this field needs to be thorough researchers and possess good analytical skills. They also need to be clear communicators to effectively communicate results and ideas.

Management Analyst

A management analyst, also referred to as a management consultant, investigates ways to assist organizations in reducing costs, increasing revenue, and becoming more profitable. They advise management on various ways to improve efficiency. Many management analysts work as consultants. However, some may be employed through the company they are analyzing.

Professionals in this career need to be strategic thinkers, be highly organized with a passion for research and investigating.