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We live in a consumer-driven society. This BSc Consumer Behaviour and Marketing course enables you to understand how consumers think, and how this is essential to marketing and the formulation of policy.It was one of the first of its kind in the UK, bringing together the disciplines of consumer behaviour, business and marketing, applied psychology and applied economics. You will be taught by world-leading specialists, including strong collaborations with staff from the departments of Psychology and Food and Nutritional Sciences. While you study, you will have the opportunity to gain insights from outside speakers from industry.The University of Reading is ranked 17th in the UK for Marketing (Complete University Guide, 2019). While you study, you will have the opportunity to gain insights from outside speakers from industry.An important part of the degree is a consumer-based market research project. You will work in groups alongside a real-life commercial or public sector client to develop a research proposal to address their business challenges. You will also work on a large-scale individual project conducting applied research.In the final year, your dissertation enables you to study an area that you’re passionate about. Recent dissertations have discussed consumer behaviour and marketing in relation to brands, globalisation, sport, viral advertising, gender, binge drinking, computer games, cosmetics, fashion, product placement, technology and food.**Careers**This degree can lead to jobs in consumer marketing, branding, advertising and communications, customer services, public relations and market research sectors.Potential employers include business consultancy and market research agencies, advertising and media companies, multinational/ domestic food manufacturing companies, automotive companies, mobile telecommunications, beauty and personal products companies, financial institutions, retailers of all types, trade and consumer organisations, food industry organisations, government/civil service/trade bodies, and health and social services.Employers of our graduates include Mars, Waitrose, Microsoft, Mercedes, Unilever and Disney.

Hangi bölümdeyim?

School of Agriculture, Policy and Development

Öğrenim seçenekleri

Full Time (3 yıl)

Okul ücreti
£16,475.00 (TRY 111,773) Yıllık
Bu ücret sabittir

*Gösterilen fiyat gösterge amaçlıdır, lütfen kurum tarafından kontrol ediniz

Başlangıç tarihi

Ekim 2020

Yer

Main Site

Room 208,

Pepper Lane,

Reading,

Wokingham,

RG6 6AH, England

Giriş koşulları

Amerika gelen öğrenciler için

Students need to have High School Diploma with GPA of 3.0 and a score of at least 28 on the ACT Test and one of the following: A score of 4 or higher in two Group A Advanced Placement tests or A minimum score of 600 o in two different SAT Subject Tests or A mixture of SAT Subject Tests and AP Tests with scores at these levels will also be considered. Grades may vary depending upon the course chosen.

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Üniversite hakkında

Sektörle güçlü bağları bulunan University of Reading, hem araştırma hem de öğretim kalitesiyle mükemmel bir itibara sahiptir.

  • Dünyanın en iyi 200 üniversitesinden biri
  • 350’den fazla lisans ve lisansüstü programı
  • Yürütülmüş araştırmaların %98’i uluslararası olarak tanınıyor
  • 150’den fazla ülkeden 17.000’e yakın öğrenci