Course Overview

The course challenges you to create branded content, viral videos, fictional TV series and social impact filmmaking, as well as, skills to navigate the modern media environment – digital literacy and data, social media analytics and creative entrepreneurship.

Each semester an industry partner from a field within the creative industries will set brief at the start of the semester. Our partners include Twitter, Karmarama, Vidcon and MTV, and students will produce content for them as part of their assessment. The partners will deliver masterclasses and teach students the business dynamics that make their brand a success. At the end of the semester, the partners will help judge the productions of the students, and award prizes to the winning entries.

Course outline

This course challenges students to:

• Produce great video content, find and nurture their audiences, and in doing so learn creative entrepreneurship, storytelling, and technical skills
• Gain entry into the multi-platform screen media and content industries - learn through experience, gain skills through action
• Build a portfolio of content, helping you to take the next steps into the creative industries
• Gain a deep understanding of your market to create better audience-centric content
• Use a diverse array of platforms and multi-content devices to create unique screen content.