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The BA (Hons) Creative Advertising course is designed to prepare students for the exciting, fast-paced world of global advertising communications. Students will learn how to progress their ideas into viable concepts that can be applied to creative campaigns.The course allows you to develop industry-relevant specialist practice that is dynamic, engaging, multi-disciplinary, collaborative and cross-cultural in its references, contexts and theories. It focuses on generating engaging and innovative communications. It also explores the relationship between conceptual thinking, ideation, copywriting, art direction, research and craft with the aim of helping students to develop an understanding of the integrated nature of effective creative advertising. We encourage innovative thinking through idea generation, experimentation, collaboration, team working and problem-solving. Students have opportunities to work with a range of media, from digital and print to outdoor, ambient and motion-based advertising. Working on live briefs for international clients will help to equip students with the practical skills and insight needed to meet real-world challenges. Primarily we aim to offer all our students a rigorous and challenging course which explores the contemporary map of advertising culture. The course is competitive and creative, and it favours innovative, persuasive, informed communicators.
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Birmingham Institute of Media and English
Giriş koşulları
Amerika gelen öğrenciler için
Students need to Pass the High School Graduation Diploma with a GPA of 2.6 / 75% including a minimum grade C in English Language (and grade C in Maths for Business School / TEE courses that require GCSE Maths) PLUS OLD (Pre March 2016) Pass SATR (Reasoning) with a minimum of 500 in 3 subjects, NEW (Post March 2016) Pass SAT (Reasoning) with a combined score from 2 subjects of 1100 out of 1600 OR Pass ACT (American College Testing Programme) with a composite score of 21 or above PLUS OLD (Pre March 2016) Pass SATS II with a minimum of 500 in 3 subjects, NEW (Post March 2016) Pass SAT (Subject) with a minimum of 500 in 3 subjects OR Pass 3 AP (Advanced Placement Examinations) with grade 3 or above. TEE courses that require A Level Maths will require AP Maths (Calculus). Undergraduate Art and Design courses may require a good portfolio of artwork. All undergraduate courses in CEBE require Mathematics at O Level. However for the Engineering suite and BEng Telecommunication and Networks, Mathematics is required at AS Level minimum Grade C or the equivalent. All Business School undergraduate courses require a minimum of Mathematics Grade C at O Level or an equivalent qualification. Students need to have an IELTS of 6.0 overall (with no band below 5.5).
