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"The BA/BSc Creative Media programme is designed to allow students to develop skills and find employment in the fastest growing and most exciting area of contemporary digital media – ‘Createch’, the intersection of innovative creative thinking with emerging new technologies.The course will cover a range of innovative technologies and media-forms which lie in between the longer established formats and structures of commercial media production (such as film and TV, animation and mass market games). Examples of such technologies include, augmented reality (AR), virtual reality (VR), casual games, interactive animation, projection mapping, immersive experiences, and responsive advertising and installations."