This innovative new BA (hons) Creative Writing in the Highlands and Islands degree is designed to give students a solid grounding in the creative principles in both form and structure of four of the main areas of creative writing practise: poetry, prose, playwriting and the screenplay, and to encourage them to explore how these can inform and support other areas of professional writing in Gaming, Advertising, marketing, Vlogs etc. Students will present their work using traditional methods as well as using new technologies and publishing platforms. The course aims to place creative disciplines within the cultural, social, political, geographical and historical context of Scotland and to show how these conditions and phenomena make the area culturally unique but connect it to the literature, cultural traditions and histories of its geographical neighbours. The programme is structured so that students are encouraged to pursue their individual creativity, concurrently providing them with both the necessary intellectual stimulation and an understanding of the professionalism required to be a successful writer in their chosen field. The Creative Writing degree programme will capitalise on the popularity of books and series set in Scotland and beyond and will encourage students to realise the potential opportunity these existing and developing markets represent for their work. The qualification will emphasise how these emerging outlets respond positively to originality, imagination and professional practise.

Creative and Cultural Industries