This new course has been designed to give you the ideal balance between a broad understanding of how businesses operate globally in an increasingly competitive environment, balanced with specialist knowledge of marketing in an industry focused curriculum.This course supports your academic skills development and employability opportunities while providing knowledge of contemporary business management models and frameworks while developing your expertise about the theory and practice of marketing.The course includes a range of marketing modules such as market research and planning, responsible marketing strategy, and digital and data driven marketing. With a marketing specialism as part of your degree award, you’ll have an extra edge in employability you will build your professional and practice capabilities through problem-based and experiential learning. This approach will equip you with the skills and qualities sought by employers across the private, public, and not-for-profit (NFP) sectors that underpin successful enterprise.The relevance, rigour and internationalisation of this course are set to meet some of the highest and most demanding levels of accreditation. This course is covered by the prestigious AACSB accreditation for Newcastle Business School, which was ‘Business School of the Year’ at the Times Higher Education Awards 2015.What’s more, when you study at Northumbria, you’ll be part of a leading, business-focused university. Northumbria ranks within the sector as in top 30 for further study, sustained employment or both for Business and Management, 12 months after graduation. (LEO 2020)There’s plenty of support for you to develop the academic study skills that are required. Whatever your background, we’ll help you take the more critical, deeper, and research-informed approach that’s needed for an honour’s degree at a UK university.

Business