Ideal for graduates from any discipline, this course gives you a comprehensive understanding of marketing theory and we'll teach you how to apply it in a business setting. Accredited by the Chartered Institute of Marketing.

Course description

This programme is designed to take graduates from any discipline into careers in marketing management. We don’t just teach the theory of marketing. There’s a lot of emphasis on applying what you learn in a business setting. You can also apply to do a company-based dissertation, working with an external organisation. Recent dissertation projects include a branding review for a large law firm and working with a local, environment-led SME to study consumer behaviour.

Accreditation

This programme is accredited by the Chartered Institute of Marketing (CIM). Students who register for CIM student membership while studying with us are eligible to apply for CIM exemptions upon graduation from our programme. To achieve a CIM Certificate or Diploma in Professional Marketing/Professional Digital Marketing further study is required via a CIM approved study centre.

You can find out more about CIM qualifications at CIM Accredied Degree and about studying for a CIM qualification on the support for members page.

Please see our University website for the most up-to-date course information.