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Kişiselleştirilmiş içerik, ilgili reklamlar ve gelişmiş işlevlerle size daha iyi bir tarama deneyimi sunmak için çerezleri kullanıyoruz. Tümüne izin vererek, Çerez Bildirimi'ne göre çerez kullanımını kabul etmiş olursunuz. Tercihlerinizi dilediğiniz zaman Çerezleri Yönet ekranı üzerinden değiştirebilirsiniz.

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Overview

This master’s in marketing equips you with the business knowledge and tools needed to develop best practice of digital channels. It allows you to better understand how customers and prospective customers communicate with firms online.

Some of the key topics covered include digital marketing strategies, search engine marketing, and developing content. In addition to the commercial and social context behind digital marketing and building effective relationships with customers through social media, you will understand how to apply the key building blocks of successful digital strategies.

The growing importance of digital technologies has created several challenges for marketers. The number of channels through which you can reach individuals has multiplied, customers are better informed and more connected than ever. They communicate with each other, influence buying behaviour and brand reputation. This provides marketers with a wealth of insight to an extent unimaginable a few years ago.

How we assess you

You will learn and be assessed through a wide variety of teaching methods depending on your chosen postgraduate course. These include online materials, guest lectures, group assignments, case studies, field visits, dealing room simulations, presentations, applied projects, consultancy work and examinations.

On average examinations of core modules form between 15 - 50% of the assessed work. The remaining comes from coursework, including a written dissertation or project depending on your chosen programme.

Continuing your career

The skills and insights provided by this master’s degree prepares you for success as more organisations operate within digital marketing. You may pursue roles in digital marketing and social media, brand management, market insight and strategic consultancy with the focus on digital.

Hangi bölümdeyim?

University of Reading

Öğrenim seçenekleri

Full Time (12 ay)

Okul ücreti
£22,900.00 (TRY 485,067) Yıllık
Bu ücret sabittir

*Gösterilen fiyat gösterge amaçlıdır, lütfen kurum tarafından kontrol ediniz

Başvuru Tarihi

Planlanan June 2022

Başlangıç tarihi

19 Eylül 2022

Yer

Henley Business School

Greenlands,

Henley-On-Thames,

RG9 3AU, England

Giriş koşulları

Amerika gelen öğrenciler için

Students need to have four year Bachelor degree from a recognised institution with GPA of 3.0. Please refer the university website for details of the English Language requirements for entry to individual postgraduate degree programmes.

Uluslararası öğrenciler için

Undergraduate degree: Minimum 2:1 or the equivalent from an Internationally recognised university. Degree discipline: Any discipline. IELTS 6.5 with no component below 6.0 in any sub-skills.

Seçtiğiniz bölüme bağlı olarak farklı IELTS koşulları olabilir.

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University of Reading Hakkında

University of Reading, işletmelerle muhteşem bağlantılara ve kaliteli araştırma ve öğretimi ile uluslararası saygınlığa sahiptir.

  • Dünya çapında üniversiteler arasında en iyi %20’de
  • Yaklaşık 500 lisans ve lisansüstü program seçeneği
  • Araştırmalarının %98’i uluslararası düzeyde tanınmış
  • 165’in üzerinde ülkeden 21.000’i aşkın öğrenci

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