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Our MBA Luxury Brand Management builds on GCU London's expertise in the luxury industry. We developed this innovative programme to meet the growing demand for experienced managers who really understand luxury brand management.

Through this programme, you'll master the tools and strategies of the global luxury market, launching your successful career in this fascinating industry. Luxury markets are becoming more competitive, more complex and more polarised; with the relevant, up-to-date industry knowledge you'll acquire in this programme, you'll be ready to meet those challenges head-on.

The curriculum emphasises data analysis to support evidence-based decision-making.

  • Develop the analytical skills to examine issues that affect the luxury sector
  • Practise creative and critical thinking for innovative solutions
  • Examine the challenges of global expansion while maintaining brand exclusivity
  • Learn by collaborating with your classmates and thinking like an entrepreneur
  • Strengthen your problem-solving capabilities with case studies, business challenges and a live brief project developed in partnership with industry
  • Explore responsible leadership and ethical decision-making in the context of the luxury market, considering the common good alongside profitability

In the MBA Luxury Brand Management, you will explore key brand concepts such as authenticity, exclusivity and craftsmanship, balanced with brand access and immediacy. Then you'll develop your understanding of how these issues intersect with digital technology and contemporary culture.

At GCU, you'll join a welcoming and career-focused community of learners, professors and professionals. You'll find personal support as you work hard to achieve the successful career that's right for you.

Graduate prospects

GCU's MBA Luxury Brand Management produces graduates who are successful leaders and responsible global citizens, with the relevant, practical skillsets that employers value. The programme will help you build on your managerial experience with an in-demand specialisation so you can advance in your career.

Assessment methods

A number of assessment methods are used in the programme, which vary between modules, and include: group work, case studies, written coursework, applied projects, group presentations, individual examinations, and a research-based final project.

Hangi bölümdeyim?

Glasgow Caledonian University

Öğrenim seçenekleri

Full Time (16 ay)

Okul ücreti
£17,300.00 (TRY 193,656) Yıllık
Fees are subject to change.

Bu ücret sabittir

*Gösterilen fiyat gösterge amaçlıdır, lütfen kurum tarafından kontrol ediniz

Başlangıç tarihi

31 Ocak 2022

Yer

GCU London

40 - 48 Fashion Street,

Spitalfields,

London,

E1 6PX, England

Full Time (1 yıl)

Okul ücreti
£17,300.00 (TRY 193,656) Yıllık
Fees are subject to change.

Bu ücret sabittir

*Gösterilen fiyat gösterge amaçlıdır, lütfen kurum tarafından kontrol ediniz

Başlangıç tarihi

28 Eylül 2021

Yer

GCU London

40 - 48 Fashion Street,

Spitalfields,

London,

E1 6PX, England

Giriş koşulları

Uluslararası öğrenciler için

UK honours degree 2:2 (or equivalent), with two-years’ appropriate management experience if applicant has a non-business degree. If successful, you will be shortlisted and invited for interview. Each application to GCU is considered on an individual basis. If you do not have the typical academic entry qualifications, but can demonstrate relevant work experience and/or credits from recognised professional bodies. Academic IELTS score of 6.0 (or equivalent) with no element below 6.0. TOEFL Internet based test overall score of 78 with minimum element scores of reading at 18, listening at 17, speaking at 20 and writing at 17.

Seçtiğiniz bölüme bağlı olarak farklı IELTS koşulları olabilir.

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Glasgow Caledonian University Hakkında

Glasgow Caledonian University (GCU), Birleşik Krallık’ın iki hareketli şehrinde bulunan ödüllü bir kurumdur.

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