MSc Global Marketing

University of Roehampton

This degree offers a stimulating programme of study, with an emphasis placed on equipping you with global marketing concepts and techniques that are demanded by organisations and marketing agencies. The Roehampton MSc Global Marketing will give you the essential expertise of contemporary marketing theory and practice, equipping you with the strategic and operational marketing skills needed to succeed. You’ll be introduced to the: Strategic, financial and operational context of management Digital marketing strategies Increasingly data-driven context in which business leaders operate Created in collaboration with industry-leading research and professionals, the Roehampton MSc Global Marketing has a global outlook – preparing you for the challenges of senior management within an international environment. Working in high-spec facilities, like our Business Laboratory and new Bloomberg Trading Room, you’ll gain a critical understanding of: Corporate strategy Leadership Financial performance management

Marketing