Course summary

• Develop an understanding of the international marketing management process and how it is applied in industry
• Identify and develop professional marketing skills in preparation for future application and employment
• Demonstrate the ability to understand market changes and apply this to the development of international marketing plans and strategies.

The course is well established and enjoys an excellent reputation for producing postgraduate students who can add value to international businesses and are well equipped to succeed in the fast-moving world of marketing and business.

How you learn

All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.

The course will use your experience to work through business simulations and develop your professional marketing skills with a team of tutors who have a wealth of professional marketing and academic experience.

You learn through:

• traditional lectures
• seminars

Future careers

This course prepares you for a career as

• an international marketing manager
• business development manager
• shipping executive in countries such as China, India, Greece, Netherlands and UK.