Associate in Arts Degree in Marketing

Golden West College

This program builds upon the Marketing Certificate of Achievement program to further prepare students for entry-level positions in marketing including sales, social media marketing, and customer service. The curriculum enables students to select from a variety courses to further develop their marketing and management skillsets and career focus.Upon completion of the program, students will be able to:Apply practical market research methods used in the development of marketing strategies.Develop marketing plans that include market analysis, market segmentation, pricing, promotion, and customer service.Apply the use of the Internet and social media for marketing activities.Practice written and verbal communications that enhance business interactions.Potential careers students may enter upon completion are as follows:Entry level marketing analystMarketing analyst / specialistAssistant marketing manager

Golden West College