Marketing is a fascinating mix of art and science that arguably constitutes the most creative function within many businesses. To be successful, you need the analytical skills of a statistician, the research skills of a scientist, the human insight of a psychologist and the imagination of an artist. Add a healthy dose of an entrepreneurial risk, and you’ve got a sense of the versatility and excitement in the career of marketing.

At Butler, you will get a comprehensive education in all disciplines. You’ll learn how to start a business, develop pricing strategies, create effective ad campaigns and manage a staff. You’ll also learn the principles and methods of internet marketing, a critical skill to compete on the global stage for a share of today’s mushrooming e-commerce. Want to combine your love of sports with a career in business? Butler’s program even includes an introduction to sports management, a highly specialized and growing field.

Program Information

This program prepares students for entry level positions in marketing and management, or to transfer to a four-year institution.

Accreditation

This program is accredited by the Accreditation Council of Business Schools and Programs (ACBSP), reflecting a strong commitment to the enhancement of student learning, the advancement of teaching excellence, and the measurement of program effectiveness.