BA Sport Management

Fairleigh Dickinson University - United States

The Bachelor of Arts in Sport Management (BASM) program provides undergraduate level studies for traditional and non-traditional students seeking a career in Sport Management, including in the areas of recreation, youth, collegiate, and professional leagues.

The program provides students with a unique academic experience: a strong background in the fundamental aspects of Sport Management (law, finance, marketing, and fundraising), as well a specialization in a particular area of sport (coaching, fitness, and facilities, among others). It supports the success of students in the educational process and prepares them to be world citizens through global education, while encouraging the development of applied research for practitioners in the field of sports and recreation management.

The BASM Program is administered from the Metropolitan and Florham Campuses, and conducted in the traditional on-campus format.

Program learning outcomes

BASM courses provide theoretical concepts directly related to practical applications. These courses have learning exercises as well as research requirements that generally are applied projects. As an applied program, students are required to demonstrate comprehension of the more abstract components of the course into a research project that can, in principle and reality, be utilized in the workplace

• Communication – A BASM graduate will demonstrate the ability to prepare and deliver effective oral presentations and or write documents that present and evaluate information and opinion in a logical and analytical manner, incorporating research and documentation, and using style, grammar, mechanics, and format appropriate to an educated audience.
• Information Literacy – A BASM graduate will demonstrate the ability to carry out thorough and effective information search strategies using traditional print, digital, and internet sources, evaluate information accessed, and use this information along with existing knowledge to create something new.
• Critical Thinking – A BASM graduate will demonstrate competency in critical thinking that encompasses dimensions of informal logic and ethical analysis.
• Quantitative Literacy – A BASM graduate will demonstrate the ability to analyze and interpret quantitative information.