Bachelor in Business Administration - Marketing

University of Illinois at Springfield

Business Administration students who choose the Marketing option will develop the knowledge and skills required to create, communicate, deliver and exchange products and services that have value to customers. Students can expect to:develop an understanding of product, pricing, distribution and promotion strategiesdevelop abilities to collect and interpret information about consumers and their decision-making processdevelop abilities to use new technologies available in media, retail and other business areas to develop competitive marketing strategies.The goal of the B.B.A. with a marketing concentration is to develop the knowledge and skills required to create, communicate, deliver, and exchange products and services that have value for customers, clients, partners and society.