This is an applied communication concentration that provides students with marketable skills in business communication. Courses include interviewing, writing for media, managing social media, journalism and public relations. In their junior and senior years, students can choose project and experiential learning courses in one or both fields.

Curriculum Overview

Introductory courses explore communication in business and society. Professional communication skills are developed in interviewing and writing for media courses. Upper level students can repeat the journalism practicum by taking on different roles at the student newspaper, or work with community organizations in the problems in public relations and advanced public relations courses.

Outcomes

Our experiential courses give you the tools to be successful in any future career. Upon completing the program, you’ll have the tools and confidence to complete a professional portfolio filled with your own work. It’s an indispensable tool as you network with fellow professionals and go after your dream job.

Career Paths

This program prepares you for a range of careers, including:

• Public relations specialist
• Crisis communication specialist
• Social media coordinator
• News reporter-editor