Bachelor of Arts in Digital Media Marketing

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Fusing business, communication and graphic design allows marketers to think visually and strategically to reach potential customers through the digital environment. Alvernia’s digital media marketing major combines these areas to give graduates triple advantages in the job market.

Digital media marketing graduates have the skillset to produce marketing campaigns from strategic planning stages to design and distribution through digital channels. Combining these skills with Alvernia’s commitment to service and real- world learning gives graduates a special edge.

Employers are looking for individuals skilled in digital marketing, digital advertising, SEO, social media and content creation. According to Burning Glass Technologies, an analytics software company that provides real-time data on job demand and labor market trends, four in 10 marketing job openings now call for digital marketing skills.

After earning your Bachelor of Arts in Digital Media Marketing, you can pursue a variety of careers, including:

  • Advertising Account Executive
  • Audio/Visual Specialist
  • Columnist or Editor
  • Content Creator/Influencer
  • Communications Specialist
  • Corporate Communications Director
  • Digital Media Marketer
  • Digital Media Analyst
  • Event Planner/Events Manager
  • Web Designer
  • Photojournalist
  • Public Relations Specialist
  • Radio/Television Announcer/Producer
  • Social Media Manager
  • Sportscaster/Sports Information Director
  • Technical Writer
  • Training & Development Coordinator
  • Vlogger/Podcaster

Hangi bölümdeyim?

College of Business, Communication, and Leadership

Öğrenim seçenekleri

Full Time (4 yıl)

Okul ücreti
US$45,660.00 (TRY 1,568,964) Yıllık
Başlangıç tarihi

Eylül 2025

Yer

Header School of Business

400 Saint Bernardine Street,

READING,

Pennsylvania,

19607, United States

Giriş koşulları

Uluslararası öğrenciler için

Official high school transcript or GED or equivalent

Minimum Score Requirements:

  • TOEFL: 75 or higher for the Internet-based test.
  • IELTS: 5.5 or higher.
  • DUOLINGO: 95 or higher.
  • PTE: 60 or higher
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