DSU marketing students are not just great marketers. They're also leaders. Our marketing majors combine the creative aspects of marketing with solid business processes. In your studies, you will develop marketing plans, create promotional campaigns for actual businesses, and work with other students on a variety of creative projects.

We integrate existing and new technologies into our traditional marketing coursework. You’ll be prepared for a career that embraces the latest marketing techniques and innovations, including Big Data, Digital Marketing, and of course, Social Media. Whether it’s planning and implementing a marketing or promotional campaign, conducting analytical Marketing research, or creating a sales approach; you’ll learn the best-practices of Marketing – infused with a good dose of innovation.

Integrated technology

You’ll learn customer-facing technologies that will help you promote products like:

• Creation and use of webinars for promotional purposes
• Video conferencing for sales
• Use of social media across multiple platforms for promotional and customer relationship management purposes
• Use of mobile technologies in marketing
• Online presence and branding

In addition, you’ll learn back-office technologies that allow for efficient marketing like:

• Customer relationship management software
• Sales contact software
• Project management applications
• Web development and analytical software
• Database management and evaluation tools
• RFID technologies in retail management

• Website evaluation tools

Accreditation

Our bachelor of business administration program is one of the few in South Dakota accredited by the Accreditation Council for Business Schools and Programs (ACBSP). This means that in addition to meeting all evaluation criteria and curriculum standards, DSU is also involved in the creation of innovative programs. This additional accreditation means your degree will be recognized wherever you go.

Possible job titles

• Social Media Specialist
• Account Executive
• Marketing Communications Coordinator
• Product/Brand Manager
• Sales Manager
• Marketing Research Analyst
• Digital Media Strategist