Pathway + Lisans

Bachelor of Business Administration in Marketing - Advertising and Integrated Marketing Communications

Amerika Birleşik Devletleri

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With a BBA in Advertising and Integrated Marketing Communications from Pace’s Lubin School of Business, you can rise above the competition at the largest and most innovative agencies, firms, and publishing houses in the world - many of which have headquarters right here in New York. As an advertising and integrated marketing communications professional, you'll have both the conceptual background and tools to plan marketing campaigns that will lead to the success of your organization and your own career.

COMBINE CREATIVITY AND BUSINESS

Find internship opportunities at multichannel media groups, creative houses, and boutique agencies.

Learn how to prosper in a fast-paced environment.

Take advantage of real-world projects and experiential learning opportunities.

ADD OPPORTUNITIES AND EXPERIENCES

Whether your career takes off at a corporation, financial institution, or at one of the vibrant and exciting advertising or marketing agencies in New York City, you'll be prepared for a lifetime of success in a wide variety of settings. Lubin's Advertising and Integrated Marketing Communications program will equip you with the knowledge and skills covering a broad spectrum of marketing activities—from conception to the delivery of products or services and virtually everything in between. Courses cover traditional, social, mobile, and digital marketing media.

The program offers a solid foundation in the application of business principles in the context of the highly technological global economy. You will acquire an in-depth understanding of essential advertising and marketing principles. Further, you will develop a keen sense of 21st-century marketing and the skills employers seek, including thorough knowledge of product development, pricing, consumer decision-making, legal aspects of marketing, and global marketing.

Additionally, you will have an opportunity to participate in the National Student Advertising Competition, join the American Marketing Association and the Ad Club, and other professional student organizations that explore the advertising industry. Real-world class projects, guest lectures, and employer spotlights will allow you to ask questions and explore different paths in the industry, all while you continue to grow your professional network.

CAREER OPTIONS

Account Executive

Brand Manager Event Planner

Event Promoter

Group Sales Manager

Market Research Analyst

Media Analyst

Media Planner

Retail Store Buyer

Hangi bölümdeyim?

Lubin School of Business

Öğrenim seçenekleri

Full Time (128 kredi saati)

Okul ücreti
US$49,550.00 (TRY 1,593,453) Yıllık

*Gösterilen fiyat gösterge amaçlıdır, lütfen kurum tarafından kontrol ediniz

Başlangıç tarihi

4 Eylül 2024, 21 Ocak 2025

Yer

Westchester Campus

861 Bedford Road,

PLEASANTVILLE,

New York,

10570, United States

Full Time (128 kredi saati)

Okul ücreti
US$49,550.00 (TRY 1,593,453) Yıllık

*Gösterilen fiyat gösterge amaçlıdır, lütfen kurum tarafından kontrol ediniz

Başlangıç tarihi

4 Eylül 2024, 21 Ocak 2025

Yer

Pace University

New York City Campus,

One Pace Plaza,

New York,

10038, United States

Giriş koşulları

Uluslararası öğrenciler için

Student must have an Official transcripts, diplomas, and leaving examination scores from secondary and post-secondary schools (in English).

English-Language Proficiency Requirements

For Lubin School of Business, a minimum TOEFL iBT score of 80, a minimum TOEFL Essentials score of 8.5, a minimum overall IELTS score of 6.5, Pearson PTE academic score of 52, a minimum overall Duolingo score of 115, an ISE II Distinction in Trinity Exam or a Cambridge English B2 First, C1 Advanced or C2 Proficiency score of 176 on Cambridge Exam is sufficient to demonstrate the required proficiency in English for admission directly into Pace University programs.

Seçtiğiniz bölüme bağlı olarak farklı IELTS koşulları olabilir.

Pathway seçenekleri

Bu üniversite tarafından sunulan

Pace University bu bölüm için aşağıdaki pathways programlarını sunmaktadır.
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Pace University Hakkında

Mükemmel öğretim kalitesi, seçkin tesisler ve inanılmaz stajyerlik fırsatlarıyla Pace öğrencilerine başarı için tüm imkânlar sağlanır.

  • Ülkedeki en iyi 250 üniversiteden biri (U.S. News & World)
  • 120'yi aşkın ülkeden gelen yabancı öğrenciler
  • İşletme ve muhasebe alanlarında çift AACSB akrediteli
  • Eğitmen başına yalnızca 14 öğrenci

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