With a BBA in Advertising and Integrated Marketing Communications from Pace’s Lubin School of Business, you can rise above the competition at the largest and most innovative agencies, firms, and publishing houses in the world - many of which have headquarters right here in New York. As an advertising and integrated marketing communications professional, you'll have both the conceptual background and tools to plan marketing campaigns that will lead to the success of your organization and your own career.
COMBINE CREATIVITY AND BUSINESS
Find internship opportunities at multichannel media groups, creative houses, and boutique agencies.
Learn how to prosper in a fast-paced environment.
Take advantage of real-world projects and experiential learning opportunities.
ADD OPPORTUNITIES AND EXPERIENCES
Whether your career takes off at a corporation, financial institution, or at one of the vibrant and exciting advertising or marketing agencies in New York City, you'll be prepared for a lifetime of success in a wide variety of settings. Lubin's Advertising and Integrated Marketing Communications program will equip you with the knowledge and skills covering a broad spectrum of marketing activities—from conception to the delivery of products or services and virtually everything in between. Courses cover traditional, social, mobile, and digital marketing media.
The program offers a solid foundation in the application of business principles in the context of the highly technological global economy. You will acquire an in-depth understanding of essential advertising and marketing principles. Further, you will develop a keen sense of 21st-century marketing and the skills employers seek, including thorough knowledge of product development, pricing, consumer decision-making, legal aspects of marketing, and global marketing.
Additionally, you will have an opportunity to participate in the National Student Advertising Competition, join the American Marketing Association and the Ad Club, and other professional student organizations that explore the advertising industry. Real-world class projects, guest lectures, and employer spotlights will allow you to ask questions and explore different paths in the industry, all while you continue to grow your professional network.
CAREER OPTIONS
Account Executive
Brand Manager Event Planner
Event Promoter
Group Sales Manager
Market Research Analyst
Media Analyst
Media Planner
Retail Store Buyer
*Gösterilen fiyat gösterge amaçlıdır, lütfen kurum tarafından kontrol ediniz
4 Eylül 2024, 21 Ocak 2025
Westchester Campus
861 Bedford Road,
PLEASANTVILLE,
New York,
10570, United States
*Gösterilen fiyat gösterge amaçlıdır, lütfen kurum tarafından kontrol ediniz
4 Eylül 2024, 21 Ocak 2025
Pace University
New York City Campus,
One Pace Plaza,
New York,
10038, United States
Student must have an Official transcripts, diplomas, and leaving examination scores from secondary and post-secondary schools (in English).
English-Language Proficiency Requirements
For Lubin School of Business, a minimum TOEFL iBT score of 80, a minimum TOEFL Essentials score of 8.5, a minimum overall IELTS score of 6.5, Pearson PTE academic score of 52, a minimum overall Duolingo score of 115, an ISE II Distinction in Trinity Exam or a Cambridge English B2 First, C1 Advanced or C2 Proficiency score of 176 on Cambridge Exam is sufficient to demonstrate the required proficiency in English for admission directly into Pace University programs.
Seçtiğiniz bölüme bağlı olarak farklı IELTS koşulları olabilir.
Mükemmel öğretim kalitesi, seçkin tesisler ve inanılmaz stajyerlik fırsatlarıyla Pace öğrencilerine başarı için tüm imkânlar sağlanır.