Develop the tools to succeed in today's fast-moving, data-driven, increasingly digital markets. You'll build strong communication skills, an understanding of consumer psychology, and expertise in research and market analysis, preparing you for careers in product management, advertising and sales, marketing research, and more.
Careers
Real-world preparation
Marketing graduates go on to careers such as marketing research, promotions, logistics, and sales positions with organizations as diverse as Enterprise Rental Car and Marathon Petroleum, and pharmaceutical sales.
What You'll Study
Marketing students will learn about managing products and product lines, locating customers, closing sales, and establishing distribution systems. Students will also develop communication skills, gain an understanding of the psychology of consumer behavior, and develop expertise in research and computer-based tools for marketing analysis.
15 May 2024, 15 October 2024
Başlangıç tarihi
26 Ağustos 2024, 13 Ocak 2025
Gatton College of Business and Economics
550 South Limestone,
LEXINGTON,
Kentucky,
40506, United States
Seçtiğiniz bölüme bağlı olarak farklı IELTS koşulları olabilir.