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Bachelor of Science in Business Administration: Concentration in Marketing

Amerika Birleşik Devletleri

1

Ne öğreneceğim?

A concentration in Marketing prepares students for career opportunities in business firms, non-profit organizations, or government agencies. The program provides a basic foundation of business concepts and practices, as well as specialized courses in advertising, public relations, retailing, sales, digital marketing, data analytics, branding, new product development, and marketing research. Career opportunities can be found within social media marketing, data analytics, sales and sales management, marketing research, product/brand management, retail management, advertising, merchandising, public relations, and non-profit agencies.

All concentration courses must be taken on a letter-grade basis. Students must have a minimum grade point average of 2.0 in all concentration courses.

Program Learning Outcomes

Students have basic competencies in business-related disciplines.

Students demonstrate effective communication skills.

Students demonstrate the ability to analyze business situations.

Students develop team skills that facilitate achievement of organizational goals.

Students will work effectively in culturally and ethnically diverse teams demonstrated by the ability to contribute to the team’s performance, interact positively with teammates, keep the team on track, maintain high standards for team performance, and by having the necessary knowledge, skills, and abilities to help the team succeed.

Students understand the ethical issues related to the operation of business including sustainability.

Students understand the issues related to the operation of global business

Hangi bölümdeyim?

Lam Family College of Business

Öğrenim seçenekleri

Full Time (4 yıl)

Okul ücreti
US$16,632.00 (TRY 313,279) Yıllık
Başlangıç tarihi

Planlanan Ağustos 2023

Yer

Lam Family College of Business

1600 Holloway Avenue, Business Building,

SAN FRANCISCO,

California,

94132, United States

Giriş koşulları

Amerika gelen öğrenciler için

Students must have completed a high school/ secondary school and have a 2.5 grade point average (GPA) in the 4.0 grading scale or B- average, and that you have, or will have, the equivalent of US high school completion.

Uluslararası öğrenciler için

Complete a secondary/high school curriculum that totals 12 years of primary-secondary education, be qualified to enter a university in your home country and have a good scholastic record from an accredited/recognized school. Have a 2.5 grade point average (GPA) in the 4.0 grading scale or B- average in academic courses completed after 9th grade.

TOEFL score of at least 61, IELTS score of at least 6.0 or PTE score of at least 45 is required.

Application Deadlines: Spring: Sept-30; Fall: May-1

Seçtiğiniz bölüme bağlı olarak farklı IELTS koşulları olabilir.

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